#3 Separating the Intercontinental championship
The problem with Elimination chamber being a SmackDown pay-per-view is the shallow roster that SmackDown has. Almost all of the big names are put into the match and this leaves the other mid card championships unattended. The best example of this is Dean Ambrose and his Intercontinental Championship.
Now that Ambrose is booked for Elimination chamber, it would be understandable if he is involved in the Chamber storyline. But rather than doing that, WWE could make the Intercontinental championship a sub-plot for the Chamber match.
One of the other Chamber participants could act as a challenger for Ambrose, giving WWE another layer to the storyline.
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