Bleach fans went online to express their disapproval as Demon Slayer won the category Best Continuing Series at the 2025 Anime Awards. Several fans felt that Demon Slayer didn't have the best of seasons given the arc Ufotable was adapting and how author Tite Kubo's legendary series "was right there" as another candidate.
Granted, these awards are always going to be extremely subjective, but it goes without saying that a lot of Bleach fans felt that their favorite series deserved this recognition, especially regarding Studio Pierrot's excellent work with the third cour of the Thousand-Year Blood War arc.
On the other hand, Demon Slayer had a much more low profile fourth season, which adds to the frustration of a lot of people.
Disclaimer: This article contains spoilers from the manga/anime and reflects the opinions of the writer and the people quoted.
Bleach and Demon Slayer fans discuss the Anime Awards and the former being ignored
The Anime Awards took place this last weekend and Demon Slayer won the Best Continuing Series Award for the fourth season of the Ufotable adaptation that covers the Hashira Training arc, much to the disapproval of a lot of fans.
Bleach fans, in particular, were very vocal about how author Tite Kubo's series should have won the award, especially considering the success of the recent third cour.
The comparison makes a lot of sense when considering the aforementioned series focused heavily on the Thousand-Year Blood War arc, a climactic storyline in the manga, while Demon Slayer focused on the Hashira Training arc, which is more of a transition for Tanjiro and his friends.
Therefore, the level of stakes, visuals, and overall execution of each anime was massively different, hence why fans were left so frustrated.
More reactions online
Moreover, another reason why a lot of people wanted Bleach to win was because it simply has a story that is widely regarded as better than the one Demon Slayer has.
This is also coupled with the fact that author Tite Kubo has contributed to these cours, adding new story beats, plot points, and making changes to improve the quality of the original story.
On the other hand, the Hashira Training arc is mainly a transition storyline where the main cast gets to train with the aforementioned Hashira so they can become stronger before facing Muzan in the final battle.
It doesn't do anything offensive but it is clearly a minor arc when compared to its competition at the Anime Awards.
"It's not about my faves losing, it's about the worst things winning the biggest awards. The worst season of Demon Slayer beat the best season of Bleach and a generational run of One Piece episodes. A vacuous flash in the pan SAO knockoff beat the highest rated anime of all time," someone said.
"If you want to use the anime awards to put demon slayer over shows like bleach, one piece or any other shows, i suggest reading the manga for yourself, and seeing how underwhelming the story is," another person said.
"I’m always gonna be mad that Bleach doesn’t win these anime awards and doesn’t get nominated in the categories that it should. Where’s the respect for my goat !?" someone else said.
It is also worth pointing out that, at the end of the day, things like the Anime Awards shouldn't have to play a role in people's perception and value toward their favorite series, whether it's Bleach, Demon Slayer, or any other.
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- One Demon Slayer character was truly born to be a demon (& it's not Muzan)
- Tanjiro's inability to change this Demon Slayer character is one of Gotouge's best choices
- Which Twelve Kizuki member would have been the best Demon Slayer? Explored
- Tanjiro is not Demon Slayer's chosen one, and it only makes the story better