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Real Madrid to soon announce record-breaking £1 billion kit deal with Adidas

Real Madrid are on the verge of announcing a record-breaking kit deal that kicks in from 2020.

Real Madrid have been able to put Manchester United's kit deal to shame with their new one

Real Madrid are on the verge of announcing a kit deal that will make them – and not Manchester United – the team with the most valuable kit. Manchester United's deal with Adidas was worth £75m a year but Real Madrid's poised deal will earn them nearly £106m a season over the course of 10 years. 

Spanish newspaper, MARCA, printed out the news on the front page of their daily tabloid in which they claim Real Madrid's new deal is 40% more valuable than Manchester United's 2014 Adidas deal – a £750m deal over the course of 10 years. 

The MARCA front page that first revealed Real Madrid's new kit deal

The page reads 'The most expensive shirt in the world'. The deal represents a huge leap in kit deals summarised by the fact that if you combine Chelsea's, Arsenal's and Liverpool's deals, you'd still be short of what Real Madrid are getting each year. 

While the Premier League beats La Liga and other European teams in TV money, clubs like Real Madrid are able to acquire bigger commercial deals to blow the Premier League out of the water in terms of yearly revenue generation. 

Los Blancos' kit deal was set to expire in 2020 but have still managed to sigh a new one four years in advance keeping them in a strong position for the transfer windows to come. 

Steve Martin of M&C Saatchi Sport & Entertainment told Telegraph Sport: “It has been heading this way for some time.

“These clubs are so global now and their impact over 150-200 markets mean they can command rights fees of this level.”

Most lucrative kit deals across Europe

Team (Kit sponsor)Valuation (per season)Duration
Real Madrid* (Adidas)£106m*10 years*
Manchester United (Adidas)£75m10 years
Bayern Munich (Adidas)£60m15 years
Chelsea (Adidas) £30m10 years
Arsenal (Puma)£30m5 years
Liverpool (New Balance)£24m6 years
Barcelona (Nike)£24m10 years
Juventus (Adidas)£20m8 years
AC Milan (Adidas)£18m10 years
PSG (Nike)£18m11 years

*- Yet to announce 

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