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Luxury fashion brands create a separate community to cater to. Not only do they help the country's economy, some economists believe that Purchasing Hermes, the Parisian fashion brand is an investment.
When one can buy something from Forever 21, what is the need to buy from Gucci? One of the biggest questions strikes every human mind. The answer is simple yet subjective.
People do not buy their favourite bags or clothes from those brands instead, they align themselves with the richness of those brands. These luxury fashion brands do not sell products but aesthetics, authenticity, heritage, and unique craftsmanship.
Every luxury brand founder was enticed either by the luxurious lifestyle in their teen or wanted to exhibit their authentic creativity through their designs. The detailed craftsmanship and the handmade products increase the value of the brands, which creates a bar between the affluent and working class.
No matter how costly those brands are or how many days one needs to wait to achieve their collection, fashion brands signify passion, hard work, an optimistic mindset, and the feeling of great accomplishment. so, here are the 5 most renowned luxury fashion brands of 2023.
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1) Louis Vuitton
According to Kantar Brand Z, Louis Vuitton, the Parisian luxury brand, is the world's most valuable brand for 18 years in a row. This French company has a valuation of $124.8 billion in 2023, with 16.5 million visitors every year.
With the iconic logo of overlapping L and V, the brand does not believe in the traditional marketing strategy, whereas their famous monochrome bags are exhibited through big names like Rihana, Celena Gomez, Angelina Jollie, etc.
The brand started its journey in 1987 when the founder Louis Vuitton realized the importance of trunks during the long journey. Also, the brand got huge fame when the famous magician Harry Houdini failed to escape by cracking the lock of Louis Vuitton. With several collaborations, Louis Vuitton has established itself as one of the most enticing fashion brands in the world.
2) Christian Dior
From the 7th rank in 2019 to the top luxury fashion brand according to Luxe Digitals, Christine Dior shows a great pathway to follow. With more than 48% more traffic on its website, this brand built a marvelous social media presence.
Faces like Victoire Doutreleau, Josephine Baker, and Natalie Portman are often seen carrying Dior, which increases brand value. However, this renowned luxury brand started with an art gallery.
Christine Dior belonged to an affluent family, and from a very young age, the designer found his knack for art in the persuasion of being a diplomat. However, Dior chose his creative career and started his journey with an art gallery. Their skincare range and perfume addition bring out the adaptive quality of the brand.
3) Gucci
From Beyonce to Harry style, this Italian brand has a huge range of celebrity clients. Luxe Digital declared the brand as the second most valuable fashion brand. Whether it is the vocalist Bille Eilish or the red carpet guest Jared Leto, Gucci never sees the scarcity in their collection.
Guccio Gucci, the founder of the brand, was enthralled with the Italian culture and luxurious heritage, which drove him to build another palatial brand. He started with a luggage company in 1921, and during the war in 1936, when the supplies of leather got traction, the brand continued the journey with cotton.
Those green stripes beside the red block, the logo of the brand, became the symbol of affluence among the fashion brands. from Italy, the brand flared its craftsmanship to London, USA, and Asia in 1958, which continues with the collaboration with various celebrities.
4) Chanel
Chanel becomes the 3rd luxury brand as per Luxe Digital, and in recent days they have seen a 26% surge in traffic to their website. Whether it is the cardigan or perfume, Chanel continues their innovation in every aspect of fashion and beauty.
Cocco Chanel, the founder of the brand, spent her childhood without her parents, and the void was filled by her aunt, who taught her knitting. It was the beginning of something big, and in 1909, the fearless lady started her own fashion brand in France.
Her knitted hats got a huge success which drove her to bring more craftsmanship into her brand. The little black dress, Cardigans, perfume, or beauty products, the high cost of these brand products is worth as a luxury brand.
5) Hermes
Especially known for the Birkin bags, Hermes stands at the 5th position among luxury fashion brands, according to Luxe Digital. Highly demanding, this brand definitely teaches people the true meaning of patience.
In 1837, Thierry Hermes established this brand as a leather provider, and in 1900, the brand brought its first leather Haute Courier bag. The shift happened when Dumas, the CEO of the brand, met Jane Birkin, and to solve her problem, Hermes started the Birkins line.
Hermes believes in a conservative marketing strategy where people need to wait for several days to get them. Being one of the enticing luxury fashion brands, Hermes is the definition of authentic craftsmanship and premium quality.
So, these are the top 5 luxury fashion brands in 2023 that symbolize brand heritage, unique craftsmanship, and aesthetics.
