Serena Williams' husband Alexis Ohanian marveled at the possible huge "earned media" generated by a company whose logo was seen on a Donald Trump endorsing cap. The cap was worn by one of Jake Paul's team members during the American's fight against the legendary Mike Tyson.
The much-anticipated boxing match between Tyson and Paul finally took place on November 15 at the renowned AT&T Stadium in Arlington, Texas. After eight rounds, it was the YouTuber turned-boxer who got the better of the 58-year-old via unanimous decision 80-72, 79-73, 79-73.
The blockbuster showdown was streamed by Netflix to its hundreds of millions of viewers and the event garnered viewers in huge numbers from all around the world. The demand was so huge that the servers crashed. This was also a huge opportunity for brands to show off their products.
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During the bout, one of Paul's team members was seen wearing a Trump endorsing cap that took inspiration from his popular slogan 'Make America Great Again'. However, on top of the cap was the logo of the brand Nucleus Genomics, which is an all-in-one DNA test.
Serena Williams' husband Alexis Ohanian took to X (formerly Twitter) as he was impressed by Paul's team's creative way of capturing the attention of the audience and felt that Nucleus Genomics must have benefited from this placement a lot.
"Startups hacking attention in all kinds of creative ways. Earned media off this placement had to have been off the charts ROI for @nucleusgenomics," Serena Williams' husband wrote.
Nucleus Genomics founder and CEO Kian Sadeghi had earlier also announced that his company had partnered with J'Leon Love, Paul's trainer, and gave away two free tickets for the event.
Interstingly, Ohanian was also behind the launch of Athlos NYC, a track meet for female athletes to showcase their talents. The inaugural edition was held on September 26 this year.
Serena Williams' husband Alexis Ohanian gives a shoutout to Jennifer Aniston after his daughter finishes Holywood star's debut children's book
Serena Williams' husband Alexis Ohanian recently took to X (formerly Twitter) to give a shoutout to popular Hollywood actress Jennifer Aniston after he and his daughter Olympia finished reading the Friends actress' debut book 'Clydeo Takes a Bite Out of Life'.
The protagonist Clydeo is actually based on Aniston's real-life rescue dog Clyde, whose animated version first appeared on Instagram in 2021 and became a popular fan favorite soon. Ohanian gave a shout-out to Aniston telling her how he and Olympia loved the book.
"Special shoutout to @InvisibleUniv partner Jennifer Aniston — we love your debut children's book!" he wrote.
Serena Williams' husband often shares highlights of his escapades with his daughter Olympia. He recently shared an adorable picture of Olympia wearing a Tiffany & Co. crown made of silver, which was the first prize for the winner at the Athlos NYC, the brainchild track and meet event of Ohanian.
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