"Cause it ain’t selling"— Fans react as Beyoncé and TikTok collaborate to launch new profile frame for Cowboy Carter Tour

Beyoncé and TikTok have recently collaborated to put together an "in-app" experience for fans to celebrate the singer's ongoing Cowboy Carter Tour. According to Hits magazine, fans have a special opportunity to be included in the Fan Spotlight carousel during the concerts.

To stand a chance, they need to purchase the tour tickets, unlock the Cowboy Carter-themed profile frame, and submit their custom "YA YA" videos.

Netizens on X reacted to TikTok launching the special frame to celebrate Beyoncé's Cowboy Carter Tour. Among them, many alleged that these shenanigans are being used to lure people because the tour tickets aren't selling.

"Cause it ain’t selling😭💀," wrote a user on X.

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This opinion seemed to be shared by many users on the platform.

"How are the sales for her concert going? Lots of tickets were available in LA. Price is insane!" wrote another.

"Doing the most only to get a half empty stadium," another added.

"she saw those empty seats and desperately needed to do something," another user chimed in.

Several fans, meanwhile, supported the Lemonade hitmaker's initiative.

"Putting that cowboy hat to work in style. Beyoncé got TikTok on the trail now," a fan wrote on X.

"Beyoncé just turned TikTok into her personal stage — #CowboyCarter isn’t a tour, it’s a takeover," added another.

"These Comments And Sh*t From Stan Accounts Show…People Are Just Hateful. If The Artist Isn’t Your Cup Of Tea Keep It Pushing. But Coming Spread Hate Under Every Beyonce Posts Just Shows The Kind Of Terrible People Yall Are," penned a user.

The collboration had a mixed reception by fans.

"Not her tryna resurrect that flop album from the depths of the Mariana Trench," a user claimed.

"Such a cool way to engage fans! The #CowboyCarter tour just keeps getting bigger, and now everyone can show their support with a personalized TikTok frame. Beyoncé's always finding new ways to connect with her fans!🌟" another chimed in.

"Beyoncé and TikTok teaming up for the #CowboyCarter tour is the ultimate vibe—talk about a perfect match!🐎✨" inferred a user on X.

Everything to know about Beyoncé's Cowboy Carter Tour

Beyoncé at the Renaissance World Tour in East Rutherford (Image via Getty)

Beyoncé's highly anticipated Cowboy Carter Tour celebrates her eighth studio album, Cowboy Carter. It started on Monday, April 28, at California's SoFi Stadium.

Released by Parkwood Entertainment and Columbia Records on March 29, 2024, Cowboy Carter follows Renaissance (2022) and features rising artists of color like Tanner Adell, Brittney Spencer, Reyna Roberts, Shaboozey, Willie Jones, and Tiera Kennedy.

Cowboy Carter was met with rave reviews from both fans and critics. At the 67th Annual Grammy Awards, it became the third-most-nominated album in Grammy history and won Best Country Duo/Group Performance, Best Country Album, and Album of the Year.

The singer kicked off her Cowboy Carter Tour this Monday with a nearly three-hour show at SoFi Stadium, which included 39 songs. She was also joined by her children, Blue Ivy and Rumi Carter. The former danced to the tunes of America Has a Problem.

Seven-year-old Rumi Carter, meanwhile, entered the stage while Beyoncé was performing Protector. After the concert, a montage of the singer and her children played on the giant screen behind the stage. SoFi Stadium will feature five consecutive concerts before the tour moves on to Soldier Field, Chicago.

Here is the full schedule and list of venues for the Cowboy Carter Tour:

04/28/25: SoFi Stadium, Inglewood, California
05/01/25: SoFi Stadium, Inglewood, California
05/04/25: SoFi Stadium, Inglewood, California
05/07/25: SoFi Stadium, Inglewood, California
05/09/25: SoFi Stadium, Inglewood, California
05/15/25: Soldier Field, Chicago, Illinois
05/17/25: Soldier Field, Chicago, Illinois
05/18/25: Soldier Field, Chicago, Illinois
05/22/25: MetLife Stadium, East Rutherford, New Jersey
05/24/25: MetLife Stadium, East Rutherford, New Jersey
05/25/25: MetLife Stadium, East Rutherford, New Jersey
05/28/25: MetLife Stadium, East Rutherford, New Jersey
05/29/25: MetLife Stadium, East Rutherford, New Jersey
06/05/25: Tottenham Hotspur Stadium, London, England
06/07/25: Tottenham Hotspur Stadium, London, England
06/10/25: Tottenham Hotspur Stadium, London, England
06/12/25: Tottenham Hotspur Stadium, London, England
06/14/25: Tottenham Hotspur Stadium, London, England
06/16/25: Tottenham Hotspur Stadium, London, England
06/19/25: Stade de France, Saint-Denis, France
06/21/25: Stade de France, Saint-Denis, France
06/22/25: Stade de France, Saint-Denis, France
06/28/25: NRG Stadium, Houston, Texas
06/29/25: NRG Stadium, Houston, Texas
07/04/25: Northwest Stadium, Landover, Maryland
07/07/25: Northwest Stadium, Landover, Maryland
07/10/25: Mercedes-Benz Stadium, Atlanta, Georgia
07/11/25: Mercedes-Benz Stadium, Atlanta, Georgia
07/13/25: Mercedes-Benz Stadium, Atlanta, Georgia
07/14/25: Mercedes-Benz Stadium, Atlanta, Georgia
07/25/25: Allegiant Stadium, Las Vegas, Nevada
07/26/25: Allegiant Stadium, Las Vegas, Nevada

For fans who didn't make it to the SoFi Stadium for the opening show, several streaming options were available thanks to fans on TikTok and X who livestreamed the entire show.

As per The Express Tribune, the ticket prices for the Cowboy Carter Tour's first show decreased drastically at the last minute. This seemingly upset fans who had previously bought them at an elevated price. The report stated that tickets, which were once priced at $800, were later reduced to just $57.50.

Stay tuned for more updates on Beyoncé and the Cowboy Carter Tour.

About the author

Rajarsi is a writer at Sportskeeda with a special focus on European football and Pop Culture. An undergraduate degree holder in Physics, he has a work experience of over 2 years and has previously worked at Epic Media Labs for 18 months. A stickler for accuracy, he believes in cross-checking information only from trusted websites like Sofascore and Transfermarkt.

A Barcelona supporter, Rajarsi's tryst with the beautiful game began after watching Argentina's 2010 FIFA World Cup opening tie against Nigeria. He has been an ardent fan of Lionel Messi since then and him lifting the trophy in 2022 is his all-time favorite FIFA World Cup moment.

Rajarsi, who played football at college level and chess at district level in his childhood, considers Messi as his favorite footballer and Pep Guardiola as his favorite manager. He feels Guardiola's decision to play the left-footed Argentine in a false nine role at Barcelona is one of the most iconic tactical decisions in history.

Despite believing that no two players can emulate Messi and Cristiano Ronaldo's respective careers, he feels Lamine Yamal and Arda Guler could replicate the two legends' rivalry. Apart from Europe's top five leagues, he follows Major League Soccer (MLS), Brazilian Serie A, and Argentine Primera Division. He likes to read books, write fiction, and play chess in his spare time.

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Edited by Ankita Barat