#3 Hell in a Cell referee stoppage

After struggling to make a mark on the main roster most of his career, Bray Wyatt ended the decade on a high as he transformed himself into a demonic entity/alter-ego of The Fiend. The new gimmick became an instant hit among the WWE Universe and Wyatt's extraordinary portrayal of the sadistic creature turned the character into a gem.
Such was the popularity, that it only took him a few months to enter into the main event scene and challenge the then Universal Champion, Seth Rollins inside the deadly Hell in a Cell. What started as an intense battle inside the cell under red lights, ended in the most bizarre way possible as Rollins unleashed on The Fiend, leading to the referee calling off the match. The ending was criticized heavily by the entire pro-wrestling community, deeming it to be one of the worst endings in recent history. It also resulted in The Fiend losing some of his credibility.
Thankfully, WWE corrected this mistake and put the title on him at Crown Jewel. WWE has often been criticized for booking themselves into a corner, and this was a perfect example of the same!