#3. The creative process to change overnight
It's no secret that WWE is in a state of creative disarray. Going back to the benefits of the brand split - when WWE committed to two brands, they also had two separate writing teams. It was good because there was still a level of healthy competition o make their respective brands better and when that happens, the product is better.
Granted, we don't necessarily blame the writers themselves for the state of creative. We're well aware that multiple ideas are pitched - many great ones. However, more often than not, they're completely shot down.
However, what's worse is that the two creative teams were unified and they now have 30 or more writers sitting together. Too many cooks spoil the broth and even with Bischoff and Heyman in control, the creative process isn't going to change overnight. If it does, it'll be a long-term process.Published 01 Jul 2019, 10:45 IST