#3 Different storylines
In the month or so that Heyman has helmed RAW, we've seen The Club reformed, Ricochet pushed, the 24/7 title nonsense, the continuation of the Nikki Cross/Alexa Bliss pairing and the curious case of the Kanellis couple.
Kanellis has been primarily a player on 205 Live but started appearing on RAW as soon as Heyman took control. He's apparently a huge fan of Maria's work and wanted to give them a storyline on the red brand.
Although it's a strange story of a wife emasculating her husband at every turn on screen, it's something that we haven't really seen in WWE before. Where it's going is anyone's guess but it's at least a different storyline.
It even led to Maria winning the 24/7 title. While we will still get the usual "X has pinned the X champion!" stories, we have to at least credit Heyman for thinking outside of the WWE box.