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As WWE stands for World Wrestling Entertainment, one of the company's prime goals is to do just that - entertain.
One way WWE does just that is by producing storylines that allow fans, both new and old, to follow a Superstar's career over the years.
And though there have been countless storylines on WWE TV (some good, some bad), these are just some of the ones pitched backstage.
Sometimes, feuds are discussed and though they seem like great ideas, just don't get used for one reason or another.
Here are five scrapped WWE storylines we wish had happened, and the reasons that they never saw the light of day.
#5 John Cena's 2006 heel run
Except for a brief period in the early part of his career, John Cena has been the ultimate babyface in WWE.
And in 2006, Cena was riding high as the top face on RAW despite being unable to recapture the WWE title from Edge.
At Unforgiven 2006, the pair faced off for the gold in Edge's patented TLC match and though Cena won the match, he had lobbied to be defeated.
Per the stipulation, the loss would've seen Cena booted from RAW, and plans were put in place for him to turn heel on SmackDown, feuding with the likes of Rey Mysterio and Batista.
As interesting as this sounded, the plans were never put into action, as in 2006, Cena had gone from a guy to THE guy, and having him turn heel would've been a huge step back.
Instead, Cena won the gold and remained on RAW, but did not look happy at all after his huge win.
#4 The Anonymous RAW General Manager
In June 2010, RAW GM Bret Hart was dismantled by the Nexus so badly that he was relieved of his duties.
In his place, a new Anonymous RAW GM was formed who communicated only be e-mails but gave subtle hints about who was behind the keyboard.
Speculation ran wild for months as fans wondered. Could it be Roddy Piper? Or Ted DiBiase? Or any other WWE Hall of Famer?
Eventually, this speculation turned to annoyance, as it became clear that the company had no plans to reveal the mystery authority figure.
One name that was thrown around was Kevin Nash (who had been in TNA when the gimmick started) but that never panned out.
Instead, it was eventually revealed to be Hornswoggle, a fun 'joke' that everyone in the WWE Universe forgot to laugh at.
#3 A 17-time World Heavyweight Champion
Ric Flair is a true icon of WWE.
Joining the industry decades ago, the Nature Boy's career has been unlike any other, and has seen plenty of shocking stories and swerves along the way.
In 2007 though, Steve Austin reportedly gave a new idea for the Dirtiest Player in the Game, based off the recent blockbuster hit, Rocky Balboa.
Resembling the Italian Stallion, the plan was for Flair to topple several top stars in the company, getting more in character like his older self, mimicking Rocky's return to the ring in the film after years of retirement.
This story would've even seen Flair win a 17th World Championship, an unprecedented achievement that no-one else could compare to.
Though Flair jumped at the idea, the angle never went past a first meeting, and Flair retired in 2008.
#2 The Streak Vs the WWE Championship
When CM Punk captured the WWE Championship at Survivor Series 2011, few could've expected the best in the world's reign to last an astonishing 434 days.
Coming to an end at the hands of The Rock at the 2013 Royal Rumble pay per view, Punk sadly never regained the gold, though did face The Undertaker at WrestleMania 29.
Original plans reported that the two were supposed to face off for Punk's title, which would've only made the classic bout from what many consider, a stinker of a Mania, even better.
Punk would have no doubt been on fire, lambasting the Phenom's part-time schedule, whilst the Deadman would get a final shot to be the top dog.
Though their Mania match was an excellent bout, it could have been so much more.
#1 Latino Heat Vs The Showstopper
The untimely passing of Eddie Guerrero in November 2005 remains one of the darkest days in WWE history.
After years battling addiction, Eddie had been able to get himself sober, though his struggles with substance abuse tragically cut his life short at 38-years old.
His tragic loss has been made even worse for the fans since it was revealed that a possible feud for Guerrero had he not passed would have been against the Showstopper himself, Shawn Michaels.
Two of WWE's most athletically gifted stars, a match between the pair, reportedly at WrestleMania 22 would've been a sight to behold, and surely a 2006 Match of the Year candidate.
Scrapped for obvious reasons, an epic feud between the two Hall of Famers remains one of the biggest What Ifs in WWE history.
