#2 It would increase Drew McIntyre's (and possibly Randy Orton's) WWE World Title count
If WWE always intended to have Drew McIntyre face Roman Reigns at Survivor Series, why would they even bother with putting the title on Randy Orton at Hell in a Cell?
One, so that the Viper could enjoy a big win amongst his numerous defeats to McIntyre recently. Two, to help boost both Superstars' World title tallies. Orton is now a 14-time WWE World Champion and if he drops the belt on the RAW before Survivor Series, McIntyre will become a two-time Champion just like that.
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Additionally, suppose WWE plans to have the rumored Edge vs. Randy Orton match WrestleMania be for the WWE Championship. In that case, the Apex Predator could win it again and become a 15-time World Champion in the process, just one behind the record set by Ric Flair and John Cena.
A lot of Orton's 14 reigns did not last long or have much substance to it, but all of them have contributed to his impressive tally today. The same goes for Drew McIntyre. The WWE Champion's Survivor Series opponent, Roman Reigns, is a 5-time World Champion himself, thanks to a few short title reigns in 2015.
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