#3 Seth Rollins

What a difference a year can make! Last year, Seth Rollins was one of the most loved babyfaces in the entire WWE roster as he had successfully dethroned Lesnar to become the new Universal Champion and was riding high on his success.
One year later, he has been rechristened as The Monday Night Messiah and is one of the most despised heels in WWE. And his fortunes changed when it came to WrestleMania as well. The man who had won every year at the show was defeated by his arch-nemesis, Kevin Owens, in one of the best matches during WrestleMania weekend.
Look who just shut down all of Tony Khan's critics! More HERE.
With his disciples Murphy and AOP being off TV for some time, Rollins could be riding solo for the foreseeable future. Last week, we even saw a character change in the Monday Night Messiah as he destroyed his opponent on RAW in quick time and left without even saying a single word.
If WWE does intend to push McIntyre as the biggest babyface, then you need the most despised heel in the mix and that at the moment is Seth Rollins. These two have great chemistry inside the ring. So, I would not mind this at all.