From Edge to Baron Corbin - How Money in the Bank changed Careers and Lives

#2 2010-2013: A Tale of Two Briefcases

Red for Established Stars, Blue for Upcoming Stars

The period between 'Mania 26 and 'Mania 30 was a very weird period for the Money in the Bank briefcase.

Having a pay per view bearing its own name, Money in the Bank became a match for all type of people and not just people without a proper storyline.

The number of matches every year also increased to two, One for each brand's World Title, and this is where MITB changed from an opportunistic contest to a stepping stone for the summer season.

A Tale of Two Briefcase - this is the best way to describe the circumstances surrounding the two MITB contest.

While the MITB ladder matches for the Blue Brand continued to concentrate more on elevating talent to the main event level, the red brand's match just became a battle between well established top tier superstars.

In fact, WWE publicly acknowledged this fact in 2012 by making the Raw MITB exclusive for Former World Champions, and we could see the effect on the match's quality and its aftermath as well.

Kane and The Miz deservedly took the two briefcases home in 2010, and this revitalized and kick-started their main event career respectively.

The Blue Brand's win in the next three years initiated a well-deserved run at the top for Daniel Bryan (2011) and Dolph Ziggler(2012), both of whom became WWE's workhorses and megastars in the future years.

The Raw Brand, on the other hand, had dull superstars like Alberto Del Rio (2011), and multi-time World Champions John Cena(2012) and Randy Orton(2013) as winners, and lower match quality as compared to previous years, with 2012 match probably being the world in the history.