WWE Hell in a Cell 2020: Ranking the build-up to every match

#2 Roman Reigns vs Jey Uso - WWE Universal Championship

If you disrespect the Head of the Table ... then you shouldn’t have a place at HIS table. Actions have consequences and I will make you understand. #HIAC #Smackdown #TribalChief pic.twitter.com/hnXZQKHCF3

— Roman Reigns (@WWERomanReigns) October 24, 2020

Roman Reigns' surprise comeback at SummerSlam was one of the biggest moments of the year, and the Superstar has dominated SmackDown ever since with his new, villainous persona and his new status as a Paul Heyman guy.

This weekend is not the first time that Roman Reigns and his cousin Jey Uso have faced off in the ring. The pair also went head-to-head at Clash of Champions, where Jimmy Uso threw in the towel for Jey after he refused to acknowledge Reigns as the tribal chief of the Anoa'i family.

EXCLUSIVE: Jey @WWEUsos knows everything is at stake against #UniversalChampion @WWERomanReigns this Sunday at #HIAC, but he isn't running. #SmackDown @HeymanHustle pic.twitter.com/a1z6q7bBAm

— WWE Network (@WWENetwork) October 24, 2020

The pair have continued their rivalry since, and Reigns offered Jey Uso another shot at the WWE Universal Championship - albeit it very with high stakes. Uso quickly accepted the offer, but it later emerged that the match would be taking place in the cell, and would also be an "I quit" match, with Jey Uso, and his family being disowned by the tribe if he loses.

This is a storyline that has captured the attention of WWE fans and is some of the most interesting work so far in Roman Reigns' WWE career.