Ichi the Witch is a relatively new manga series that seems to be creating quite the buzz. Authored by Osamu Nishi, the story is about 45 chapters in and is steadily growing in popularity and reach. A considerable bit of its success overseas is being attributed to how well it is being localized. After all, localization is quite important when it comes to bringing manga to the masses outside Japan.Nishi's series is creating such waves that it is being put alongside Takeru Hokazono's Kagurabachi in terms of becoming the next hit. Like Ichi the Witch, this series too had a promising start to life and has taken off since its inception. An intriguing concept presented in a unique manner combined with great localization are some of the aspects fueling its success.After Kagurabachi, Ichi the Witch is slated to be the next peak credit to manga's localizationAs mentioned, the localization of Osamu Nishi's Ichi the Witch may have just set it off on a trajectory to greatness. Before delving in, it is worth mentioning what localization is and why it holds importance in this sphere. For starters, localization goes beyond merely translating a series for international readers to enjoy. Put simply, it is Adapting the manga for non-Japanese audiences.This would include accounting for decisive factors like dialogue adjustment, cultural references, tone and even marketing strategies that resonate with each language. In the case of Ichi the Witch, the translator(s) seems to be doing a fantastic job in conveying the manga's emotion, comedy and overall feels. Localization can contribute significantly to ultimately making or breaking a manga.In case of Nishi's manga, the English releases does very well to preserve and adhere to the tone and nuance of the original Japanese dialogue, presents clear action layouts and retains cultural flavour to make it simpler for non-Japanese readers to understand. Added to this are aspects like a detailed artstyle, lovable protagonist and intricate worldbuilding around Witches, Majiks and more.Chihiro Rokuhira (Image via Viz Media)It is points like these that gained Kagurabachi the evolving success it is enjoying today. Just 89 chapters in and the manga has seen a massive spike in viewership and a growing fanbase. Hokazono hit the nail on the head when it came to character design, a well-paced story, mystical and awesome sorcery and not to mention, a great protagonist.When put side by side, Ichi the Witch shares the same values as its counterpart in the present day manga landscape. It fulfills almost everything a modern series calls for - a story that quickly jumps into action, a roster of uniquely and carefully designed characters, incredible powers and abilities and thoughtful worldbuilding that blends all of these together in a seamless and organic manner.All in all, comparing Nishi's manga to Kagurabachi isn't off the mark as the former series looks to be poised to become the next big hit. Granted, it is yet early days considering only 45 chapters are on air. However, that doesn't hide the fact that the manga boasts all the mentioned attributes and more to succeed, especially given its localization and early support from readers.Final ThoughtsIchi the Witch (Image via Viz Media)Ichi the Witch looks to be en route to announcing itself as a breakout hit in the manga world. Given its many plus points, much of its growing global popularity can be credited to outstanding localization. Going beyond just translation, localization passes on a manga’s emotion, cultural tone, and character nuances. Thus, its availability to and engagment from international readers grows.This was the case when looking at the meteoric rise of Kagurabachi, a series to which Nishi's manga is now being compared to. Both series have common strengths - a compelling protagonist, strong worldbuilding, dynamic pacing, and stylish art. However, Ichi the Witch's localization plays a significant role in magnifying these points and correctly bridging cultural gaps.Although just 45 chapters have been released, the manga checks nearly all boxes for mainstream success. Following Kagurabachi, the next big must-read manga may very well be Ichi the Witch.Related links:Weekly Shonen Jump's overreliance on Kagurabachi and Ichi the Witch may backfire on the magazineAkane-banashi manga could be finally getting an anime adaptationKagurabachi chapter 89 highlights