Gachiakuta anime takes over India with Crunchyroll's latest campaign

On Friday, August 8, 2025, Crunchyroll informed Sportskeeda Anime about its Gachiakuta anime marketing push in India through an expansive, multi-city campaign. The initiative features a massive 3D display, transit wraps, and gritty visuals rolled out across Bengaluru, Mumbai, Delhi, Hyderabad, and Chennai.

As anime fans would know, Crunchyroll has been steadily growing its presence in India by making anime more accessible and visible nationwide. The platform has not only dropped its subscription prices in the country but also introduced regional language dubs to cater to audiences from different parts of India.

Crunchyroll's Gachiakuta anime campaign rolls out in India

3D OOH installation at Garuda Mall in Bengaluru (Image via Crunchyroll)

On Friday, August 8, 2025, Crunchyroll informed Sportskeeda Anime that it was leading the charge in anime marketing in India with an expansive, multi-city campaign for its action-packed new series, Gachiakuta.

The platform is using bold, gritty visuals to capture fans' attention across major metros, taking anime from the screens to the streets. The campaign's visual anchor is a dynamic 3D OOH installation at Garuda Mall in Bengaluru. As seen in the outdoor media video, the installation looks interesting and manages to immerse passersby fans into Gachiakuta's chaotic, trash-laden world.

Metro Train Wraps across the country (Image via Crunchyroll)

Besides Bengaluru, Crunchyroll has rolled out full-scale transit advertisements in Mumbai, Delhi, Hyderabad, and Chennai. These include BEST bus and metro train wraps, a Chennai bus stop wrap, and other outdoor media advertisements.

According to Crunchyroll, these wraps and station takeovers have been strategically planned to reach millions of daily commuters, turning public transport into larger-than-life canvases for Gachiakuta’s gritty aesthetic.

BEST bus wraps as seen in Mumbai (Image via Crunchyroll)

With such campaigns, Crunchyroll aims to bring anime into everyday spaces, ensuring it resonates with a wider audience beyond the traditional platforms used for the medium. Given Crunchyroll's efforts at making anime more visible, fans can expect them to launch similar large-scale campaigns in the future as well.

What is Gachiakuta anime about?

The Gachiakuta anime follows the story of Rudo, a young outcast falsely accused of murdering his foster father, Regto. As punishment, he is exiled to the wasteland known as The Pit. After surviving his descent into the new world, Rudo is forced to face off against monstrous Trash Beasts while navigating through the brutal world, hoping for a way to return to his home and challenge the power structure that discarded him.

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About the author

Gokul has been an anime writer in Pop Culture division at Sportskeeda since 2022. His love for watching anime and his interest in the ever-growing anime industry inspire Gokul to produce insightful content about the genre on a daily basis. He holds a Master's degree in Communication & Journalism, and has worked for close to 3.5 years in the field.

Gokul likes to thoroughly research about the anime he is writing about and only credits a source after verifying its credibility. He loves the popular Shonen anime, Black Clover, for its memorable characters and their development throughout the story.

When not racking his brain behind his next anime story, Gokul likes to play video games, read manga, and play football.

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Edited by Gokul Chettiyar