Arpita is a popular culture writer who covers beauty and lifestyle at Sportskeeda. With a Ph.D. in English Literature from Rashtrapant Tukadoji Maharaj Nagpur University, Arpita combines her academic training with her decade-long industry experiences across companies like Ebizon, Pepper Content, Witty Pen, and Tex Mercato, to curate compelling content on modern beauty trends.

Arpita understands the importance of choosing the right beauty products for personal needs, which is why adhering to ethical guidelines and presenting unbiased information is key to her reportage. Arpita has interviewed celebrities like Tota Roy Chowdhury, Raima Sen, and Parambrata Chatterjee in her previous roles.

Her personal role model is Julia Roberts, whose life and art have impacted her deeply and instilled in her the significance of depth and authenticity. These qualities are reflected in her writing, and her product recommendations, profile comparisons, product-deep dives, and informative lists offer fresh insights, without compromising on scientific backing.

When not researching celebrities and beauty trends, Arpita enjoys taking her motorcycle for a spin and discovering new trails. Her other passions include weight training, reading neo-feminist novels, and playing with her two pet dogs.

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