Fernando Alonso's Sponsors

Fernando Alonso is a Spanish racing driver who remains one of Formula 1's most marketable drivers. He was born on July 29, 1981, and raised in Asturias, Spain. Alonso has two drivers’ title championships, winning in 2005 and 2006 at age 24. He was the youngest F1 driver to win the championship title in 2005. The 2025 season is Alonso’s 22nd edition, and he has won 32 F1 Grand Prix wins with 22 pole positions and 26 fastest laps.

Alonso started racing karts at age seven and participated in various national and international karting leagues. In 1999, he entered the Euro Open by Nissan and won the race, making it one of the few achievements he achieved in his racing career. In 2001, Alonso made his F1 debut with the team Minardi. Apart from F1 racing, Alonso also raced and won in the Dakar Rally, World Endurance Racing, and 24 Hours of Le Mans.

Fernando Alonso Sponsors

Fernando Alonso is 43 years old as of May 2025, and he is the most experienced and senior driver on the grid for the 2025 season. Alonso's salary is estimated to be about $20 million, and he has an extension of the two-year driver's deal for Aston Martin F1 Racing until the end of the 2026 season, according to Spotrac.

His abilities and adaptability led to a variety of brand endorsements and business deals in the team's paddock. Some famous sponsorship deals are as follows:

1. Aston Martin

Fernando Alonso signed a two-year extension deal as a driver for the Aston Martin Formula 1 Racing team until 2026. This deal positions him as a central figure in the team's ambitions to enhance competitiveness. From 2026 onwards, he will also be responsible for the young drivers program, partnering with Adrian Newey.

2. Flexicar

Flexicar is a leading Spanish used car marketplace that appointed Alonso as its brand ambassador in early 2025. According to the sponsorship deal, the brand logo will appear on Alonso's racing kits and F1 helmet.

3. BOSS (Hugo Boss)

Fernando Alonso has been an ambassador for Boss since 2023. The brand is also one of the key partners of the Aston Martin F1 Racing team. He represents BOSS at official events, including red-carpet appearances and interviews.

4. Kimoa

Kimao is a Spanish fashion brand that was founded by Alonso himself in 2017. Kimoa is a lifestyle brand offering apparel and accessories inspired by California's beach culture.

5. Adidas

Fernando Alonso and Adidas had a longstanding partnership in the world of F1. Adidas endorses Alonso’s racing gear, such as shoes and gloves. The partnership strengthens his connection to the brand's high-performing goods.

6. RAW Superdrink

In 2021, Alonso became an ambassador and shareholder for RAW Superdrink. It is an organic isotonic beverage company. The brand also serves as the official organic beverage supplier for Aston Martin F1 for the 2025 season.

7. TAG Heuer

Alonso has collaborated with TAG Heuer to create a limited-edition Formula 1 timepiece featuring an orange dial and black bezel. TAG Heuer endorses all the watches Alonso has seen worn on the paddock.

8. Santander

Fernando Alonso and the Spanish bank, Santander, had a long partnership deal since 2010. This sponsorship deal was signed with an estimated amount of $13 million in 2010 when Alonso joined Ferrari. After leaving Ferrari, the brand remained in partnership with Alonso for 14 years.

9. Europcar

Alonso has endorsed Europcar since joining the Aston Martin F1 team, promoting its services through various campaigns. This partnership will allow the brand to feature its company logo on Alonso's F1 racing helmets and his F1 car.

10. Bang & Olufsen

Fernando Alonso and Bang & Olufsen have signed a multi-year sponsorship deal. Since August 2020, the brand has partnered with two-time F1 world champion and helped in the collaboration of a limited edition of the all-new Beoplay E8 Sport earphones and speakers.