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One of the biggest reasons why WWE continues to be the pacesetter in the pro wrestling industry is that they have a roster comprising of the best talent from across the world. Most WWE Superstars are willing to go the extra mile in order to deliver an enjoyable match or segment.
A core part of any WWE Superstar is, of course, their gimmick. It's the ability to evoke a reaction from the crowd and great character work that really separates the elite stars from the rest of the pack. In the history of WWE, there are several Superstars who've managed to get the fans clamoring for more with both their heel and babyface personas.
The holders of the top prizes on both RAW and SmackDown are currently babyfaces and so are many other top Superstars in the company right now. However, it must be noted that some of them started their WWE careers on the main roster as villainous heels. Let us look at five such Superstars.
#5 Kevin Owens
Kevin Owens started off as a heel both during his NXT beginnings and the main roster of WWE. He would make his RAW debut back in May 2015 while responding to John Cena's United States Championship Open Challenge. Owens went on to attack Cena and later stomped on the US title to receive instant heat from the fans.
That encounter would result in a trilogy between KO and Cena with the former drawing first blood at Elimination Chamber. Cena would then get his revenge at Money in the Bank, and the feud would finally be settled with Big Match John getting the upper hand at Battleground.
Since then, Owens has gone on to win the Intercontinental Championship, US Championship, and Universal Championship in WWE. The Prizefighter has remained a heel for the majority of his career and only in 2019 did he see a change in persona.
After getting involved in altercations with the then General Manager of SmackDown Shane McMahon, KO eventually won over the WWE Universe. He was last involved in a feud with Seth Rollins that led to the birth of the Monday Night Messiah. The storyline ended with a monumental victory for Owens at WrestleMania 36.
#4 Liv Morgan
Liv Morgan made her main roster debut as part of The Riott Squad alongside Ruby Riott and Sarah Logan in November 2017 on WWE SmackDown where the trio attacked Becky Lynch and Naomi. The three would win their first in-ring match against the likes of Charlotte, Naomi, and Natalya in a six-woman tag affair.
Following that, Ruby Riott would continue to grab the headlines in WWE while Morgan and Logan eventually became afterthoughts. The duo would challenge for WWE Women's Tag Team Championships but would eventually come short.
What changed fortunes for Morgan was her match against Charlotte Flair in July last year on SmackDown, The latter would win by submission but Morgan would have a breakdown where she claimed to show her real side the next time she made an appearance and she was eventually written off WWE TV.
Morgan would eventually return on the last RAW of 2019 as Lana's former lover. Her siding with Rusev in the whole angle turned her into a babyface. She would also beat a returning Riott multiple times to officially be done with her past.
Morgan has really developed as a performer inside the ring and her promos are usually money. The WWE Universe sees a bright future ahead for the young Superstar and fans are certainly looking forward to what's in store for her next.
#3 Braun Strowman
Thanks to the recall made to this storyline during the recent Bray Wyatt-Braun Strowman feud on SmackDown, most fans now know that The Monster Among Men made his WWE debut as a member of The Wyatt Family back in August 2015. He was dubbed as the Black Sheep of Sister Abigail and attacked Dean Ambrose and Roman Reigns to make his presence felt.
Strowman would eventually part ways with Wyatt due to the Superstar Shake-up in 2016 and would then go on an undefeated streak in WWE that would come to an end at the hands of Roman Reigns.
The Monster Among Men would win over the WWE Universe with his performances and turn into a babyface organically. Strowman went on to have a very strong run in 2018, even winning the Money in the Bank briefcase. Fans wanted WWE to push him into superstardom but that never turned out to be the case.
Eventually, Strowman would lose a bit of his credibility after taking multiple losses, however, he finally got his due against Goldberg at WrestleMania 36. Now the Universal Champion, Strowman seems primed for a decent run as the champion as is evidenced by his win against Wyatt at WWE Money in the Bank.
#2 Roman Reigns
Roman Reigns has certainly come a long way in the WWE ever since debuting as a part of The Shield all the way back in 2012 at Survivor Series alongside Seth Rollins and Jon Moxley fka Dean Ambrose where the trio laid out Ryback. The rest, as they say, is history.
The Shield became the most dominant faction in all of WWE in the next few years with all the three members winning gold on multiple occasions. Reigns' first title came in the form of the WWE Tag Team Championships which he won alongside Rollins after beating Team Hell No at Extreme Rules in 2013.
The Shield would turn face in the build-up to WrestleMania XXX and the three would go their separate ways after Rollins' betrayal. Since his Royal Rumble win in 2015, The Big Dog has been a mainstay in the main event scene of WWE. He has gone on to headline multiple WrestleManias, winning several world titles in the process, and also has the distinction of beating The Undertaker at the Grandest Stage of Them All.
Reigns' rise to the main event scene was obviously controversial and he was booed by the WWE Universe at lengths once upon a time despite being pushed as the face of the company. He seems to have won over the fans now though.
#1 Drew McIntyre
The only Superstar on this list to have multiple stints with WWE, Drew McIntyre started off proceedings on the main roster during both his runs as a heel. But for the reason of relevancy, let's focus on his current WWE tenure where he made his main roster re-debut on the RAW during the 2018 Superstar Shake-up, after being introduced as Dolph Ziggler's sidekick.
The duo then went on to win the RAW Tag Team Championships before dropping the same and eventually parting ways. McIntyre would continue to be a villainous character as he feuded with Roman Reigns and The Shield for the better part of 2019. It was only earlier this year that his fortunes in WWE saw an upstart of sorts.
The Scotsman would win over the WWE Universe after eliminating Brock Lesnar in the Men's Royal Rumble match with a Claymore Kick before eventually going on to win the whole thing. His entire feud with The Beast Incarnate was a hit and he really endeared himself to the fans in the process.
McIntyre would eventually dethrone Lesnar at WrestleMania 36 and has since been a dominant champion on RAW.
