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Video: Who says cricket is just for men?

Ned Walters
SENIOR ANALYST
News
659   //    21 May 2016, 15:05 IST

Cricket in India is a religion and Indians follow it devotedly. Men are as much its followers as women are, but on Indian television and commercials we see only men, of all ages and background, cheering on their favourite team.

Why do we follow such clichés? Why are women not shown cheering with as much gusto and enthusiasm? Enter Housejoy’s latest video, which intends to break the stereotype.

As the cricket frenzy catches the nation by storm, Housejoy, the leader in home services category in India, has released a video on cricket that shows both men and women watching cricket. The difference is that they show women enjoying cricket in their own style! In the ad, women are seen enjoying beauty services at their home while watching cricket.

So this IPL season, sit back, relax and let Housejoy pamper you. Because #ShesTheFan!

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Ned Walters
SENIOR ANALYST
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