Crunchyroll launches new brand campaign in India starring Rashmika Mandanna and Tiger Shroff

On Monday, June 2, 2025, Crunchyroll informed Sportskeeda Anime about its new brand campaign, featuring Rashmika Mandanna and Tiger Shroff, via email. The new campaign highlights the benefits of Crunchyroll's premium subscription with a playful twist.

As part of its efforts to expand its market in India, Crunchyroll previously launched its "Wish Your World Was Anime" campaign. This campaign included two dynamic advertisements that showcased Rashmika and Tiger blend in with the world of anime. The new campaign pushes this idea further by highlighting the advantages of a Crunchyroll premium subscription.

Crunchyroll's new brand campaign takes a playful spin on anime dubs in Indian languages

On Monday, June 2, 2025, Crunchyroll unveiled its new wave of brand campaign in India, featuring original ad films and digital shorts starring anime superfans Rashmika Mandanna and Tiger Shroff.

The campaign showcases the various benefits of a Crunchyroll premium subscription, such as anime dubs in Hindi, Tamil, and Telugu, same-day episode releases as in Japan, and an ad-free experience at an affordable price of ₹79/month.

The two main ad films depict Rashmika and Tiger finding anime versions of themselves on surreal adventures. In Rashmika's ad film, when the wind blows her scarf away, her cat transforms and takes flight with her, trying to catch the scarf. This scene takes Rashmika from a bustling city in Japan to a river ghat in India, where she encounters a handsome guy who speaks to her in Hindi.

Meanwhile, Tiger's advertisement film featured him facing off against samurai foes in a dungeon where the main villain transformed into a Tamil-speaking antagonist.

In both ads, the characters Rashmika and Tiger snapped back to reality to realize that they had accidentally switched the language settings on the application, causing them to imagine their respective sequences in Hindi and Tamil. The advertisement films emphasize the joy of discovering that one's favorite anime is available in Hindi, Tamil, and Telugu.

Rashmika and her cat's alter ego as seen in the ad film (Image via Drive)

Akshat Sahu, Senior Director of Marketing - APAC, stated that after last year's campaign, which featured Rashmika and Tiger escaping their mundane lives to venture into the anime world, this year's campaign was built on that essence with a playful twist, highlighting the benefits of the streaming platform's premium subscription.

“We are thrilled to return with the second edition of Crunchyroll’s brand campaign in India — an exciting continuation of our journey with anime fans here.” - Akshat Sahu, Senior Director of Marketing - APAC

He also expressed that the anime avatars from the previous brand campaign remained the same to bring a sense of continuity. The new films offer humor, relatability, and a strong value proposition for fans across India.

Tiger Shroff's anime alter ego as seen in the ad film (Image via ARECT Inc.)

However, that's not all. As mentioned earlier, the new brand campaign also includes four short-form digital spots that showcase Crunchyroll’s core offerings, including a robust library of over 800 titles, same-day episode releases as in Japan, dubs in Hindi, Tamil, and Telugu, and an ad-free experience starting at just ₹79/month.

The brand campaign will be launched nationally across various formats and mediums, including digital, OOH, theaters, and social media.

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About the author

Gokul has been an anime writer in Pop Culture division at Sportskeeda since 2022. His love for watching anime and his interest in the ever-growing anime industry inspire Gokul to produce insightful content about the genre on a daily basis. He holds a Master's degree in Communication & Journalism, and has worked for close to 3.5 years in the field.

Gokul likes to thoroughly research about the anime he is writing about and only credits a source after verifying its credibility. He loves the popular Shonen anime, Black Clover, for its memorable characters and their development throughout the story.

When not racking his brain behind his next anime story, Gokul likes to play video games, read manga, and play football.

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Edited by Gokul Chettiyar