5 reasons why CSK has such a mass following

#2 Tamil identity

Tamil Nadu is the land that takes immense pride in its centuries-old culture and more so its language. The Tamil identity is strongly expressed in their lifestyle, movies, and mannerisms. The owners of Chennai Super Kings have built the brand with a brilliant blend of all the local flavor mentioned above.

Theme song: Whistle Podu composed by Aravind Murali and Jaishankar Iyer is the Chennai Super Kings' theme song. The entire song lyrics are in Tamil accompanied by an entertaining video of dappangutthu, a form of local street dance. The song has attained cult status since its release and the very introductory music of the song creates goosebumps for many IPL fans. While most of the franchises came out with theme songs in English, CSK stood out with its Tamil connect.

MS Dhoni is revered as 'Thala' (Sir in English) and Suresh Raina as 'Chinna Thala' (Junior Sir in English) by CSK fans out of affection and respect.

Stadium: M A Chidambaram stadium which hosts CSK's home matches has always (barring 2009) priced its tickets at a relatively cheaper price compared to other stadiums. This has opened up the gates further than just the elite class to come in and watch the games. Families, women, and young men could throng the stadium more often. Various Tamil movie celebrities can always be spotted at the stadium cheering their favorite team. The local maestro Sivamani playing the drums on the boundary lines of Chepauk after each boundary scored by a CSK player is a delight to experience only at this magnificent stadium. Be it advertisements, tweets or any interaction with the fans, CSK has constantly tried to hold on to the local cultural flavor.