A few things IPL can do to make things interesting for franchises, players, and fans

#3 Merchandise

The thing that amazes me the most is that IPL does not have an online merchandise website. It is the 11th season and IPL does not have an online official retail store to sell its merchandise to its fans. It is really hard to get a hold of online IPL merchandise, especially if you live abroad. Merchandise sales could be a major revenue generator for the league, franchises and it's players. With growing demand for online sales in India, IPL could team up with online retail stores like Amazon India or Flipkart to help ship the merchandise to its fans around the globe. Opening retail stores in the airports and shopping malls of major cities can also help in generating revenue and also provide convenience to the customers.

IPL is not just a national league, it is a global sensation. Fans across the globe watch these games. Heck, even the stadiums in South Africa reached their capacity when IPL had to move there for its second edition. Fans like to get their hands on their favorite team's memorabilia which contributes to team spirit and also makes it more fun for them. I googled for IPL stores online to see how many exist and even though there happen to be several third-party websites (from countries like UK, US and other sellers in Amazon and eBay) there is this lingering doubt of their merchandise authenticity. The fact that these online stores are running out of UK should be enough for IPL to launch their own online official shop. Also look at Australia's Big Bash League, they have their very own consolidated website which sells a lot of stuff outside of jerseys, shirts, hats like, Bat Whaps, light stumps, Zing Balls (Don't know what these mean but I am in). I would love to own a lot of these authentic and fun merchandises and I’m sure a lot of fans do as well.