CEAT inks 3-year bat endorsement deal with Rohit Sharma
Mumbai, 13th November 2015: CEAT Ltd. today announced its association with one of India’s most proficient batsmen; Rohit Sharma for a 3-year bat endorsement deal. Rohit Sharma is the first ever player to score two double-hundreds in ODI history, among many other accolades he has bagged in his career. The talented cricketer will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game.
Currently part of the Indian cricket squad, Rohit has been a consistent performer across multiple formats of the game. In 2014, Rohit scored his career best 264, the first to be achieved by a batsman in an ODI. With 16 sixes, he created cricketing history by recording maximum sixes in an ODI. Under Rohit’s captaincy Mumbai Indians (MI) have won the IPL in 2013 and 2015. He has also led MI towards victory in the Champions League T20 in 2013.
Commenting on the partnership, Anant Goenka, MD, CEAT Ltd said, “We are proud to announce Rohit Sharma as the latest Indian cricketer to join CEAT’s family. Rohit is not only an extremely talented batsman but also a great leader and an inspiration to young aspiring cricketers. We believe that his dynamic personality combined with his performance and dependability on the field represents the values that CEAT believes in.”
On beginning his new association, Rohit Sharma said, “This is definitely an exciting association for me. Partnering with CEAT, who’ve played a significant role in boosting cricket in our country is indeed an honour. I look forward to playing a long innings with CEAT!”
CEAT as a brand has always been associated with cricket—be it pioneering CEAT Cricket Ratings or the recently launched CEAT Cricket gear. Recently, CEAT had announced its tie up with Suresh Raina for the bat association. Earlier this year, CEAT also partnered with IPL for the Strategic Time Out segment and brought former Australian international cricket legend Brett Lee on board as their digital brand ambassador for the CEAT Cricket Ratings.
About CEAT Ltd:
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturer with a capacity of over 800 tonnes per day and has a strong presence in global markets.
CEAT offers the widest range of tyres to all segments and manufactures world-class tyres for Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Utility Vehicles, Motorcycles, Scooters as well as Auto-rickshaws.
CEAT enjoys a major market share in the Truck, Light Truck and 2-wheeler segment and its tubes and flaps are renowned for their superior quality and durability.