Kingfisher gets fans to Bowl Out their favourite cricketers
Kingfisher Premium, The King of Good Times, extended a once-in-a-lifetime opportunity to its fans and cricket enthusiasts to bowl out their favourite cricket heroes through the fun consumer activation Kingfisher Bowl Out. The activity took place in Garuda Mall today and 15 lucky fans bowled at three of the star players from Royal Challengers Bangalore. For the the first time in their lives, the fans prayed at a shot to get them out.
Ace cricketers Albie Morkel, Parthiv Patel and Varun Aaron were seen showcasing their batting prowess off the pitch and having a blast interacting with their biggest fans from the city. Excited fans thronged around their cricketing gurus as they brought forward their best bowling skills in an attempt to get them out.
10 winners were selected through on-ground and digital contest and 5 lucky consumers at the mall were given a wild card entry into this exhilarating event. Each contestant was provided a chance to to bowl three deliveries at either of the cricketers and cash prizes ranging from Rs. 10,000 to Rs. 50,000 were awarded depending on which delivery they got the cricketer out.
Vijay, Mohammed Hyder and Shariq from Bangalore won Rs. 10,000 for their excellent bowling. A thrilled cricket fan exclaimed, “This is better than I could have ever imagined! Getting to see my cricketing idols in the flesh is like a dream come true. Kingfisher Bowl Out has been the most exciting event ever.”
The cricketers were seen in their best form as they batted the deliveries bowled at them by their fans. Morkel said, “I am having a great time here. This is an amazing opportunity for us to interact with the fans who support us at the pitch. Some of them bowled really well and we actually had to bring out our best in an attempt to defend the wicket.”
Commenting on the occasion, Mr. Gurpreet Singh, Assistant Vice President – Marketing, United Breweries Limited said: “Kingfisher Premium has been the Good Times partner to a majority of the teams from the inception of this highly entertaining T20 tournament. We have the highlighted this association with our much acclaimed campaign under the headline ‘Divided by Teams, United by Kingfisher’ which captures the essence of what the brand stands for, which is a catalyst to the Good Times.
“The concept of Kingfisher Bowl Out was created to provide to our consumers and fans of these teams a highly engaging experience which allows them to rub shoulders with iconic players from these teams and go home with an experience money can’t buy and a memory for life. We are delighted to extend the Kingfisher Bowl Out series to Bangalore and hope to give fans an experience which is unique, exciting and fun.”
Kingfisher Bowl Out has received overwhelming support from cricket and beer fans from across the nation. The Bowl Out will be held across the nation. The Bowl Out will be held across ten cities, including the seven partner team home cities. The cricket frenzy has just begun and fans need to get their bowling in order before the Bowl Out comes to their doorstep.