Top 20 club websites in the world

NYON, SWITZERLAND - JULY 18:  The UEFA logo is seen on the UEFA Champions League trophy as it is prepared for the UEFA 2014/15 Champions League third qualifying rounds draw at the UEFA headquarters, The House of European Football, on July 18, 2014 in Nyon, Switzerland.  (Photo by Harold Cunningham/Getty Images for UEFA)
The UEFA released a list of the top club websites with the highest number of footfalls in their annual report

#4 Real Madrid (7.2 million)

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Real Madrid’s website also contains the news about the basketball team as well

The presence of both the Spanish powerhouses at 5th and 4th show how the top three attract online viewers better. Real Madrid come in at 4th with 7.2 million visitors during the observation period. Their website is home to the Real Madrid basketball team as well.

#3 Liverpool (7.7 million)

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Liverpool have one of the best websites with all the available menus present from the opening page itself

Despite struggling to reach their top standards set in Europe a decade back, Liverpool under Jurgen Klopp registered 7.7 million footfalls and are the third team along with Chelsea and Dynamo Kiev to have more than 3 million visitors with an average view time of more than 3 minutes.

The website provides quick links to LFCTV, shopping, membership, tours and hospitality right from the splash page making it appealing for the users.

#2 Arsenal (8.5 million)

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Arsenal show English club’s domination with over 8 million viewers and a simple but effective website

Arsene Wenger’s future at the club could be up for debate, but the London club definitely has a solid visitors base online with 8.5 million visitors during the observation period. Arsenal, in fact, are shaded by the no.1 team on the list by just about 0.1 million, showing their online strength.

The Arsenal site also contains a weekly podcast and the news about Arsenal Ladies team can be found on the home page itself, unlike most other websites.

#1 Manchester United (8.6 million)

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Manchester United had the highest number of footfalls during the observation period.

Manchester United round off the English domination with 8.6 million footfalls on their website from January to June last year. The Red Devils, holding the transfer record as well for the most expensive transfer made so far when they signed Paul Pogba from Juventus last summer, are a dominant force financially as well despite the debt.

The website has the cartoon background and all the required menus properly accessible, making it a complete website in terms of visual appeal and utility. It also has a distinct “Have you seen this?” section to get everyone up to date with the latest happenings at the club.

Further, the links vary from tickets and tours to even betting and games related to the club, ensuring every relevant information a visitor can be looking forward to is available easily.

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Edited by Staff Editor
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