5 reasons why Vince McMahon won't allow Seth Rollins to defeat The Fiend Bray Wyatt at Hell in a Cell 2019

We've just about witnessed one night of the Seth Rollins-Bray Wyatt feud and it already looks like it's going to be the best Universal Championship feud in the last 3 years. If you think about it, none of the rivalries had the level of anticipation that this one did.

That's probably because the title was dominated by Brock Lesnar for the most part and in 2018, it was very Roman Reigns-centric as well. Now, the title is held by a fan favorite in Seth Rollins and the challenger is in the most exciting new character in WWE - The Fiend Bray Wyatt.

As you know, the two will be going to war inside Hell in a Cell with the Universal Championship on the line in less than three weeks. Despite the fact that Seth Rollins is coming off two back-to-back clean wins over Brock Lesnar and Braun Strowman, his Universal Championship reign could come to a screeching halt as soon as October 6th. Here's why Vince McMahon won't allow Seth Rollins to win at Hell in a Cell 2019.

---

#5 The Fiend is his personal project

The Fiend is on a roll

If there's anything you should know about Vince McMahon from watching WWE for many years, it's that when he is personally committed to a project, he is adamant about protecting it and seeing it all the way through.

Bray Wyatt needed that extended hiatus after 2018 and he spent a long time away just ideating and getting involved with this new character. It's clear that it was an idea of Wyatt, but it's something that Vince McMahon was personally committed to. It's clear that had he not been, WWE wouldn't have pushed, promoted and protected him the way they are.

The reality is that WWE knows how to make someone look really good if they want to.

#4 The Fiend has too much momentum right now

Is there anyone who can stop The Fiend?

In WWE and wrestling in general, it's very important to strike while the iron is hot. That's exactly what WWE did successfully this year with 3 Superstars - Seth Rollins, Kofi Kingston and perhaps most importantly, Becky Lynch.

It worked because WWE made sure to protect them in the most pivotal moments of their push and they topped it off by giving them a well-deserved coronation. At this stage, all three of them have lost momentum in some form or the other (except for Rollins), but The Fiend Bray Wyatt may be the hottest star in the company now.

It helps that he doesn't appear week after week on television and also that they don't overexpose him or even have him wrestle that often, for that matter. The Fiend has an incredible amount of momentum behind him now and that's only going to increase drastically over the next few weeks leading up to Hell in a Cell.

WWE knows what they have with Wyatt and they know that they can't simply allow Seth Rollins to pin him or even beat him, period.

#3 It would ruin the best character in WWE

The Fiend made a huge impact on RAW

In WWE, the importance of a Superstars' in-ring stature isn't the as emphasized on as one might think. It's the character work that will always take a front seat to in-ring ability. And Bray Wyatt doesn't just have a strong character - he has the best one in WWE.

Even if you look back to The Eater of Worlds and the eerie segments, he spoke allegorically, referring to different layers of his character. So make no mistake about it, The Fiend wasn't just some random creation in 2019 - it's something that was thought about long ago. It's only now that he's able to implement this new side of his character.

Vince McMahon knows that Wyatt is the best character in WWE and he probably doesn't want to ruin that. As it is, the previous edition of Wyatt, which was far mellower in hindsight, had a hot streak of his own and that wasn't really capitalized on minus a 40-day WWE Championship reign.

Protecting his character will be WWE's priority now, as it should be.

#2 They need to protect him for a lot longer

There needs to be a long-term objective

The entire purpose of The Fiend character essentially gets negated and rendered useless if there is no long term objective to having him around. If they have him talk a big game just to lose, then it's not even slightly different from his previous run with the company.

But this time around, you simply know that it's different because of the way that he has been handled. They know that he is the type of character who should only be wrestling on PPVs - and not even every single one of them.

It's going to be interesting to see how they handle the situation because Seth Rollins is the brand's top babyface and you would think that they would protect him. However, it's The Fiend Bray Wyatt who needs more protecting at this moment and they need to keep it that way for a lot longer, at least until WrestleMania 36 - if that's where they plan to end his little streak.

However, they should keep his streak going on for much longer and have him constantly win for a much longer time. The payoff will be that much better.

#1 WWE wants to go in a new direction with the Universal Championship

Seth Rollins faces a huge challenge ahead

Given that we're in the Paul Heyman era right now on RAW, it's clear that WWE wants to move in a new direction - one that they really haven't been on before. It's hard to do that when you have a weekly show that has no off-season, but WWE definitely seems to be trying something new.

With regards to the Universal Championship, perhaps they want to go a new direction. Maybe they don't just want another long babyface championship reign. We've seen plenty of those with the WWE title.

Perhaps they want someone like The Fiend to hold the title because he technically isn't a part-timer and still doesn't need to wrestle more than once a month. Obviously, he can become a big special attraction that way and WWE probably wants to test the waters with an entirely new kind of championship reign. Hopefully, it pans out for the best and Wyatt ends up walking as Univeral Champion. It'll be essential for his career and give him a huge boost.