5 factors that affect the brand value of IPL teams

#2 Marquee players

Presence of marquee players helps to gain more popularity

The Thalaiva MS Dhoni's name is synonymous with CSK. The love and adulation offered by the CSK fans to MS Dhoni are overwhelming. MS Dhoni is the face of CSK and has been a major factor when it comes to contributing to CSK's brand value.

Similarly for other IPL franchises as well, such marquee players play a prime role in building the brand value. Fans get used to seeing their heroes donning the jersey of the same team season after season. Thus holding onto to such marquee players is an essential aspect of building brand value.

Their mere presence in the side attracts fans and greatly affects the team's social media following as well. More fans directly equate to more revenue in terms of increased viewership, ticket sale and merchandise sale resulting in better brand recognition and thus higher value.

Players like Sachin Tendulkar, AB de Villiers, Virat Kohli etc. have all played their part in building their respective team's brand value.