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#4 The title sponsor
In 2008, India’s biggest real-estate company- the DLF paid a staggering sum of Rs. 200 crore to own the title rights of the Indian Premier League for the first five seasons of the cash-rich tournament from 2008 to 2012.
The brand DLF IPL became immensely popular within a short span and garnered millions of fans across the globe. The first five seasons of the IPL with the DLF as the title sponsor was tremendously successful.
However, after five seasons the BCCI decided not to renew DLF’s contract, and they introduced a tender with a base of Rs. 300 crore. PepsiCo won the title rights with a deal worth Rs. 396.8 crore for the next five seasons.
Nevertheless, they ended their association with the IPL after three seasons due to the spot-fixing scandal and the eventual suspension of the CSK and RR franchise. In 2016, the Chinese smartphone manufacturer Vivo won the title rights and continues to be the sponsor of the IPL.
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