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#6 The broadcasting rights
Sony Pictures Network and the World Sports Group held the IPL Broadcasting rights for a ten-year contract worth Rs. 8,200 crore. While Sony handled the domestic broadcasting, the World Sports Group handled the international distribution.
Sony Max became the most watched channel during the summer since the IPL became a major Television property within India.
The television viewership surged to a record 1.25 billion in the tenth edition of the league in 2017. In September 2017, Star India acquired the global media rights to the IPL under a five-year contract from the 2018 season worth Rs. 16,347.5 crore, a significant increase over the previous deal and the most expensive broadcast deal in the history of the game.
The domestic television, domestic digital and the international rights were sold in packages for Star India. They are currently the rightsholder of the ICC tournaments and the Indian national team.
