USHA International announces Air Play Challenge for IPL fans

India’s most followed sporting event, the IPL, has once again taken fans by storm. To add an element of fun to the tournament, USHA International, the official sponsors of the Chennai Super Kings team and broadcasting associate sponsor of IPL 6 on Set Max, has announced the launch of a nation-wide contest called the ‘USHA Air Play Challenge’. Aimed at engaging the country’s youth and adding to the fervour of cricket, the contest invites participants to showcase their love for cricket by sharing innovative videos. The top 10 winners of the game will get a chance to meet their favourite cricket stars of the CSK team. Also, the next top ten entries stand a chance to win tickets for CSK’s matches in Chennai, Mumbai, Delhi, Pune, Hyderabad and Kolkata.

Cricket enthusiasts can participate in the USHA Air Play Challenge by creating videos that demonstrate their skill of playing cricket in the air without the use of any bat, ball, any cricketing gear, or any other property. The participants have to upload their videos on the official YouTube channel of the brand (www.youtube.com/USHA) during the contest period, starting from April 03, 2013

By setting a premium on the use of pure imagination, the Air Play Challenge would make even the most passionate cricketing minds rife with ideas about how to shoot their video in the quirkiest fashion possible. With a lot of videos already pouring in, Usha is happy with the participation.

USHA International Limited is a trusted household consumer durables company with a turnover of Rs. 2000 crores (approximately) today. Building on its 75-year-old heritage with the knowledge and vibrancy of today’s times, the company has grown from strength to strength, developing an infrastructure of 16 location offices, 60 company showrooms, 34 warehouses and 200 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, India, Usha has overseas offices in China and Sri Lanka. The company exports its products to over 30 countries. The products marketed under the USHA brand name include electrical appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components.

To know more please visit www.ushainternational.com.