Who are Lewis Hamilton's Sponsors?

Lewis Hamilton is a British Formula 1 driver who has won the World Championship seven times, the joint-most in the history of Formula 1. He is the second driver to win the drivers' title seven times after Michael Schumacher. For the 2025 season, he is driving for the Scuderia Ferrari Formula 1 team. When Hamilton, born in 1985 and raised in Stevenage, England, was five years old, his father gave him a radio-controlled car, which sparked a deep interest in cars and racing. He quickly decided to follow his dream of driving Formula 1 in the future.

Hamilton started driving karts at age six, and two years later, he won the British Cadet Karting Championship at age 10. Soon, he progressed through karting and joined British Formula Renault in 2001. He won the drivers' title two years later and moved to the F3 Euro Series. In 2007, he debuted in F1 for McLaren Racing and won the title the following year. With seven drivers' titles, 104 pole positions, and 105 wins, Hamilton is one of the greatest F1 drivers of all time.

Lewis Hamilton Sponsors

Lewis Hamilton was one of the highest-paid F1 drivers from 2014 to 2021. Most of his earnings come from the brands he endorsed and business tenure investments. Being a world champion seven times, his brand value has increased over the years, and he is still one of the highest-paid athletes in 2025, according to Forbes.

Many major brands are still ready to sponsor him for the season. However, Lewis Hamilton had made or signed a clause with the existing sponsorship deals. Hamilton’s sponsors for the 2025 Formula 1 season are as follows:

1. Tommy Hilfiger

In 2018, Hamilton signed a multi-year partnership deal with British fashion brand Tommy Hilfiger. He became the global ambassador for the next season. Under the sponsorship deal, the brand’s logo will appear on Lewis Hamilton’s racing suits and his F1 car. Hamilton can also access their luxurious lifestyle and clothing apparel.

2. Perplexity

Perplexity is an AI software company and one of the newest sponsors of Lewis Hamilton in 2025. This is the first time that the brand has collaborated with Hamilton as their endorsement deal. According to the deal, the brand’s logo will feature on Hamilton’s Ferrari F1 car, and the team will use the brand’s software to determine the data and analysis.

3. Monster Energy

The US-based energy drink has signed a multi-year business deal with Hamilton since he joined Mercedes in 2017. In 2018, he became the company's brand ambassador, and the brand also released its special edition commemorative LH44 drinks to support Hamilton and his championship-winning team.

4. PUMA

Lewis Hamilton and Puma have been partners since he joined Mercedes for the first time in 2013. It is one of the oldest sponsorship deals that Hamilton still partners with. In 2017, he was made Puma’s ambassador for performance.

5. HP

HP is the leading title partner for the Scuderia Ferrari F1 team this season. As a title sponsor, HP also has a sponsorship deal with Lewis Hamilton until 2026.

6. IWC Schaffhausen

Luxury Swiss watchmaker IWC has signed Hamilton as a brand sponsor for the 2025 season. The brand had extended its sponsorship deal with Hamilton as it was on a closing tenure after 2013. According to the new contract, Hamilton can get any special edition watches from the brand and the watchmaker through his social media and campaigns.

7. Sony

Hamilton and Sony have collaborated since he debuted in F1 in 2007. The brand has supported Hamilton over the decades of his career and maintains a personal endorsement deal with Sony Tech Accessories and gadgets, supporting his image as a tech-savvy global ambassador.

8. Bell Helmets

The US-based helmet manufacturer signed a strategic partnership deal with Lewis Hamilton in 2015. As per the agreement, Hamilton will use the brand’s helmet and endorse it through media pages and channels.

9. Lululemon

It is another new sponsorship deal that Lewis Hamilton signed for the 2025 season. The brand has signed the British driver as a brand ambassador. According to the deal, the driver will help with the design and ensure the lifestyle products.

10. UniCredit

The Italian banking credit services have signed a multi-year deal with Ferrari. According to this deal, the company logo will appear on the car, and the drivers will be involved in joint promotional events.