5 factors that affect the brand value of IPL teams

#3 Geographical location and demographics

Mumbai Indians have an advantage in terms of geographical location

India is a massive country with a diverse population but one thing that binds it's people together is the love for cricket. Although the love for cricket and IPL is omnipresent, the geographical location of the IPL team does have an impact on the amount of support it garners. The population of the regions in and around the IPL team's home location strongly determines the fan-following it gets. For instance, teams like Mumbai Indians have a huge population in and around Mumbai which passionately supports it.

Whereas for teams like Delhi and Punjab albeit the IPL following population is huge, the geographical proximity of these two regions splits the fan base resulting in relatively less support. Thus apart from marquee players and celebrity owners, the team's geographical location also governs the support it gets and the popularity.

The demographics of the people supporting a particular franchise determine the sponsors it gets. It has been observed that a modern, young and happening demographic attracts more sponsors and adds value to the team.