The 2018 IPL is almost here.
I'm more excited than Narendra Modi planning a trip to Disneyland.
But before we delve into this sticky goodness that is the world's biggest T20 tournament, have you ever stopped to consider what your team's logo is trying to say to you?
No? Well, me neither.
So with that in mind, let's pull these shiny symbols of capitalism apart in a way that only marketing students can dream of.
Many moons ago, I lived in Delhi. It was in the quaint enclave of Pancheel Park. What that has to do with this story is anyone's guess. But of all the things I remember from living in Delhi, exactly none are reflected in this logo.
There are no traffic jams. There are no goras in business suits melting in the ridiculous humidity. There are no kids selling single cigarettes on street corners. There are no locals trying to outdo each other by wearing a bigger Bluetooth earpiece or gold chain.
What the Daredevils logo is trying to represent is something of a mystery. The font is probably a modern update of Times New Roman. And I reckon that red thing with the yellow swipe is just a poor man's take on the Nike Swoosh Tick.
There is nothing here that even slightly resembles a cricket reference. Even the little "TM" is superfluous as it assumes someone wants to steal their logo. Trust me, they don't.