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#2 Kanna keep calm
One of the best IPL ads to take on the screen came during the 7th season in 2014. Taking inspiration from the 'keep calm and...' trend, it was conceptualised by Lowe Lintas & Partners’ two agencies – Lowe Lintas and LinTeractive.
The Star Sports handle had created conversations around the campaign phrase. The #KannaKeepCalm quiz was launched on Twitter right when the IPL 7 kicked off. With two innings of 20 questions each, one had to follow the brand’s Twitter page and answer IPL related questions quickly to stand a chance to win JBL speakers, iPad Air and 'Kanna keep calm' tees.
The post-match presentations also included a 'Kanna keep calm' award to the player who remained calm during tense situations in the matches.
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