5 factors that affect the brand value of IPL teams

#5 Marketing strategies

Bhaji Blast was a hit show and helped to promote CSK well

Fan clubs, Twitter polls, team anthems, amazing insider stories, contests and player-fan interactions are some extremely effective and innovative marketing strategies which IPL teams have employed to promote and build their franchise. Over the years these marketing ideas have grown and matured, targetting the desired fan base.

RCB insider with Mr Nags is one such blockbuster marketing campaign wherein a stereotypical Bengalurean - Mr Nags crashes into the RCB dressing room or its shoots and brings in juicy insider gossips which the fans can relish.

Bhajji Blast with CSK is the latest entry in the group of innovative marketing techniques that was a hit with the fans. It is primarily a Youtube show hosted by CSK member Harbhajan Singh where he interviews CSK players unearthing some really interesting facts, inspiring stories of struggle and some really funny incidents with the players.

Such content-rich shows help to promote the franchises and to improve its brand value in the best possible way as the fans get a sneak peek into a player's life or a team's routine.