IPL 2018: SWOT analysis of the Rajasthan Royals Squad 

Opportunity

Resurrecting the brand

This franchise has gone through a lot in the last five years

Rajasthan Royals was a franchise that was known for its the fairplay it operated with and the dignity of its leadership, which first came from Shane Warne and then from Rahul Dravid. RR did not win the trophy after the inaugural edition of the tournament but yet, managed to command respect everywhere they went.

However, everything changed after the 2013 spot-fixing scandal, the core of the unit was shook and ultimately, RR had to resign to a two-year suspension.

Just as they were gearing to make a comeback this season, their previously-appointed captain, Steven Smith, found himself in the whirlwind of a ball-tampering scandal in Cape Town. The Royals had to strip him of his captaincy and handover the mantle to Rahane in a hasty and hyper manner.

The unfolding of these events has now given them the chance to wipe the slate clean and start afresh. This is a golden opportunity for the Men in Blue to regroup and rebuild the image of their brand. IPL 2018 will be about pride and honour for the Rajasthan Royals, more so amongst anything else.