How much does a Super Bowl commercial cost? Explaining the price rise of a 30-second ad

Fans are getting ready to watch another year's Super Bowl commercials as teams get ready to compete for the Lombardi Trophy. On Sunday, the Philadelphia Eagles will lock horns with the Kansas City Chiefs at the State Farm Stadium in Arizona.

What's also interesting is that a lot of viewers tune in for the advertisements and the halftime show rather than the game itself.

How much does a 30-second ad cost in the Super Bowl?

The big game has featured some of the funniest advertising in history, with businesses spending millions of dollars on a single 30-second spot.

The price of a Super Bowl commercial has risen astronomically over time. In 1967, it cost $42,500 and this year it will cost a whopping $7 million. This is for a 30-second advertisement.

Now, this may seem like a lot, because it is, however, there is a method to what seems like madness and an advertising campaign is worth the investment.

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What will be the best Super Bowl commercial of 2023?

Many fans are looking forward to the Squarespace commercial at the Super Bowl on Sunday. Star Wars actor Adam Driver features in the ad and is overrun with clones of himself. The theme is simply weird but thoroughly entertaining to watch.

Why Super Bowl ads will only increase in price

These ads have become a sensation in and of themselves. Social media hums with rumors about the cutting-edge methods by which major firms will market their goods.

Additionally, it appears that viewers will go to some lengths to view these advertisements after they have aired during the big game. According to data from 2019, viewers spent 641 thousand hours watching Super Bowl advertisements on YouTube, an increase of 58 percent from the previous year.

So these adverts really do get the brand out there. It's not entirely about informing new users about a product, in fact, that's not really it at all. You'll notice that these adverts are from companies and products that are household names.

Now, it's always important in marketing to have your brand name heard, so on the biggest stage, this is important. Brand recognition is a large part of advertising. This involves getting people to recognize a brand through visual or auditory cues such as logos, slogans, packaging, colors, or jingles.

Not to ruin the magic of comedic advertising, but Super Bowl ads are a great opportunity for the biggest companies to further enhance their brand recognition. Utilizing comedy is a fantastic way of achieving this and creating a memorable advert that is connected to a product is the goal.

Another important factor in the price rise is that the Super Bowl features a clash of the elite. It's the grand finale of a globally popular sport and having your brand associated with it is huge. Being a beer, soft drink, or insurance company associated with the NFL's biggest game is a massive deal and every company would jump at the opportunity.

Pepsi Super Bowl XLVII Halftime Show Press Conference

Supersized views come with the Super Bowl. An estimated 208 million people watched the championship game from the previous year. A lot of people are viewing the company's product.

This has caused companies to pay more or less whatever the NFL demands of them. As such, the price of Super Bowl advertising has risen steadily over time, with those 30-second spots costing a record $7 million this year. Expect this price to rise year after year.

History of Super Bowl ads

The Super Bowl has served as a stage for some of the most enduring and well-remembered advertisements and commercials for many years. There is no shortage of inventiveness on exhibit at this yearly event, from the thrill of spotting well-known celebrities to amusing and heartwarming anecdotes.

There have been several memorable Super Bowl commercials over the years that have influenced popular culture. With its strong message and motivational imagery, the 1984 Apple commercial is regarded as one of the best ever produced. Other noteworthy commercials include Volkswagen's "The Force" from 2011 and Reebok's "Terry Tate: Office Linebacker" from 2003.

Companies take tremendous care in creating exceptional advertisements that will emotionally connect with viewers while also delivering their main message. As we anticipate the next big game, we expect to see some distinctive and imaginative commercials.