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Joey Fatone on football, Super Bowl LIII & working with Heluva Good!

123   //    30 Jan 2019, 11:02 IST

Joey Fatone with Heluva Good! products / Photo courtesy of Heluva Good!
Joey Fatone with Heluva Good! products / Photo courtesy of Heluva Good!

Specializing in cheeses, dips and condiments for nearly a century, Heluva Good! is an American company founded by Perry Messinger in 1925. Heluva Good! has been synonymous with sports, notably sponsoring NASCAR events in recent years.

Last year, in time for the NFL's Super Bowl, Heluva Good! released the No Fumble Fanny Pack. That fanny pack -- which held your chips, dip, beverage, and phone all at once -- was publicly endorsed by Jerry Rice, who many consider to be the greatest Wide Receiver in NFL history.

This year, Heluva Good! has unveiled the No Double Dip-Spinner. The Dip-Spinner is outfitted with a motion detector to dispense the perfect amount of dip for any party snack at the wave of a potato chip, wing, veggies, or other dippables.

Created with every kind of dipper in mind, the Dip-Spinner comes with a circular dip-dial that wraps around the base of the fixture so that you can spin it to dispense one of three pre-set amounts: Little Dipper (a small amount for your veggies), Just Right Dipper (a medium amount for a chip), and Big Dipper (a large amount to coat a wing).

Does the No Double Dip-Spinner have a celebrity endorsement, you ask? Indeed it does, and that is Joey Fatone, who himself was part of Super Bowl XXXV's half-time show alongside Aerosmith, Britney Spears, Mary J. Blige, Nelly and his NSYNC bandmates.

Noted Fatone about Heluva Good! and the big game itself: "A football game doesn’t feel complete to me if I’m not enjoying a hot dog. For the big game, I like to load it up with chilli, onions, cheese and crushed potato chips. And to top it all off, I use Heluva Good! French Onion Dip as the perfect rich and creamy condiment for the ultimate messy and indulgent game day snack."

While the No Double Dip-Spinner is not widely available, Heluva Good! will be giving away fun Game Day surprises to select followers via Instagram who share their own double dip woes with @heluvagooddips.