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Multi-sport legend Bo Jackson is featured in Sprint's Super Bowl LIII ad...with robots

EXPERT COLUMNIST
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77   //    01 Feb 2019, 10:03 IST

Bo Jackson from the upcoming Sprint Super Bowl spot / Photo courtesy of Sprint
Bo Jackson from the upcoming Sprint Super Bowl spot / Photo courtesy of Sprint

Earlier today, Sprint -- known for being the first national carrier in the United States to offer wireless 4G service on a national basis -- unveiled its second consecutive NFL Super Bowl commercial starring the relentless team of Paul the customer and super-intelligent robots Evelyn, Atlas and Sassbot. But more of note to Sportskeeda readers is that Sprint's spot includes legendary two-sport athlete Bo Jackson.

Demonstrating that both is always better, the 30-second commercial is titled “Best Of Both Worlds.” In such, Paul and the Sprint robots visualize other “best of both worlds” examples: a mermaid (both fish and human), a keytar (both keyboard and guitar) and a Pegasus (both bird and horse). Bo Jackson ultimately gets in on the action and stops this madness.

Commented Bo Jackson: “Playing both professional football and baseball was an amazing experience... It was the best of both worlds." Added Jackson about working with Sprint: "Now I can get the best of both worlds again -- a great network and an unbeatable price -- by switching to Sprint. Sharing the spotlight with a mermaid, a keytar and a Pegasus was truly a once-in-a-lifetime experience. It was like playing in a ‘best-of-both’ all-star game!”

“Who better to tell the Sprint story of offering both a great value and a great network than a two-sport all-star athlete who really does ‘know,’” said Roger Solé, Sprint’s Chief Marketing Officer. “Bo Jackson personifies the ‘best of both worlds,’ and he recognizes that customers don’t have to compromise with Sprint.”

“You don't need to be a hyper-smart, artificially intelligent robot to see the obvious, logical choice in wireless networks,” said David Droga, Creative Chairman and Founder of Droga5. “It’s Sprint.”

Teaser spots featuring Bo Jackson, Paul and the robots are now running online with the hashtag #BothForAll. When using #BothForAll on Twitter, a Sprint-exclusive emoji of robot praise-hands will be displayed.

The commercial was created in partnership with creative agency Droga5 and represents the third time the companies have collaborated on a Super Bowl commercial.

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