"Amazon Prime Thursday Night Football is the dumbest thing that the NFL has done" - Fans tear into TNF coverage after $1 billion deal

The NFL and Amazon agreed to an 11-year deal this year that gave Jeff Bezos' company exclusive rights to Thursday Night Football for $1 billion a year.

In its first week, Amazon generated 13 million viewers during the Kansas City Chiefs' 27-24 win over the Los Angeles Chargers. Amazon was originally targeting at least 12.5 million viewers. All signs point to this deal being a huge success.

The deal between Amazon and the league benefits both companies. It was reported that there were more signups for Prime before the first Thursday Night Football game than signups during Cyber Monday and Black Friday. More subscriptions to Prime each year would generate more money for the NFL and draw up the viewership.

Prime memberships currently cost $15 per month or $139 a year. Those numbers could certainly go up.

“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, global head of Amazon’s sports division, said.

However, fans did not really enjoy the Prime experience. Many of them were disgruntled by the quality of the stream and made their feelings known on Twitter.

Tonight's coverage of the Cleveland Browns vs the Pittsburgh Steelers is the second week of Amazon streaming Thursday Night Football games.

NFL Thursday Night Football continues next week with the Miami Dolphins and Cincinnati Bengals

Miami Dolphins v Cincinnati Bengals

Week 4 of the NFL season will kick off with the Cincinnati Bengals hosting the Miami Dolphins.

Amazon streaming Thursday Night Football debuted with the Kansas City Chiefs taking on the Los Angeles Chargers. The Thursday night streaming continued with the Cleveland Browns playing host to the Pittsburgh Steelers. Amazon expects numbers to be similar to last week's game, if not more.

The game concluded with a 29-17 victory for the Cleveland Browns, who improved to 2-1.