The NFL and Amazon agreed to an 11-year deal this year that gave Jeff Bezos' company exclusive rights to Thursday Night Football for $1 billion a year.In its first week, Amazon generated 13 million viewers during the Kansas City Chiefs' 27-24 win over the Los Angeles Chargers. Amazon was originally targeting at least 12.5 million viewers. All signs point to this deal being a huge success.Front Office Sports@FOSAmazon's first exclusive Thursday Night game between the Chiefs and Chargers averaged 13 million viewers, according to Nielsen.Amazon promised 12.5 million to advertisers, surpassing expectations.23631Amazon's first exclusive Thursday Night game between the Chiefs and Chargers averaged 13 million viewers, according to Nielsen.Amazon promised 12.5 million to advertisers, surpassing expectations. https://t.co/tXH9BFpka8The deal between Amazon and the league benefits both companies. It was reported that there were more signups for Prime before the first Thursday Night Football game than signups during Cyber Monday and Black Friday. More subscriptions to Prime each year would generate more money for the NFL and draw up the viewership.Prime memberships currently cost $15 per month or $139 a year. Those numbers could certainly go up.“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, global head of Amazon’s sports division, said.However, fans did not really enjoy the Prime experience. Many of them were disgruntled by the quality of the stream and made their feelings known on Twitter.Ye@cacticallsamazon prime thursday night football is the dumbest thing that the NFL has done859amazon prime thursday night football is the dumbest thing that the NFL has doneAngela✨@_angcaponeAnyone else’s Amazon Prime stream look like you’re watching a VHS tape on a high def TV??333Anyone else’s Amazon Prime stream look like you’re watching a VHS tape on a high def TV??Anthony@IAm2AverageJoesIt’s unreal how bad this Amazon Prime stream is.2It’s unreal how bad this Amazon Prime stream is.Bryant Reed@Reed_ReportsAnybody else’s Amazon TNF stream just trash right now?10Anybody else’s Amazon TNF stream just trash right now?Mr.Goodcat2.0@Mr_goodcat_20Can we please stop showing Thursday night football on @amazon . The stream buffers more than you can watch the game3Can we please stop showing Thursday night football on @amazon . The stream buffers more than you can watch the gameMuff Winwood@chris_meccaCan’t believe Amazon prime found a way to stream football through a jpeg182Can’t believe Amazon prime found a way to stream football through a jpegFADING ACES SAMMY🥊🎾🏈@sammycoverzHey @JeffBezos this Amazon prime Stream is total fucking bullshit for Thursday night football. Figure it out or I’m cancelling prime281Hey @JeffBezos this Amazon prime Stream is total fucking bullshit for Thursday night football. Figure it out or I’m cancelling primeNick Sutherland@Cranky_NickAlright this Amazon stream sucks. Can I get it on YouTube tv?1Alright this Amazon stream sucks. Can I get it on YouTube tv?🔴Live on Twitch Jimbo@M2JimboMy Amazon prime Thursday night football stream is such bad quality11My Amazon prime Thursday night football stream is such bad qualityMJF79@MJF79Quality amazon prime stream both weeks nowQuality amazon prime stream both weeks now https://t.co/nckpJy22HXTonight's coverage of the Cleveland Browns vs the Pittsburgh Steelers is the second week of Amazon streaming Thursday Night Football games.NFL Thursday Night Football continues next week with the Miami Dolphins and Cincinnati BengalsMiami Dolphins v Cincinnati BengalsWeek 4 of the NFL season will kick off with the Cincinnati Bengals hosting the Miami Dolphins.Amazon streaming Thursday Night Football debuted with the Kansas City Chiefs taking on the Los Angeles Chargers. The Thursday night streaming continued with the Cleveland Browns playing host to the Pittsburgh Steelers. Amazon expects numbers to be similar to last week's game, if not more.The game concluded with a 29-17 victory for the Cleveland Browns, who improved to 2-1.