NFL fans rip Broncos over Lewis Hamilton releasing 2024 schedule: "This is horrible," "0/10 bored out of my f**kin mind"

The Denver Broncos recently joined the growing trend of NFL teams that have been coming up with creative ways to release their full schedules. With the entire 2024 NFL season games, complete with dates and times, being revealed on Wednesday, May 15, the franchise called upon one of their owners to do the honors of announcing it.

World-famous F1 driver Lewis Hamilton owns a minority stake in the Broncos and he was featured in a live video to release Denver's schedule. He did so in a unique way by eating popular foods that are local to the teams that they will be facing off against. The video was streamed from the team's official X account.

While creativity has apparently been the goal for many teams' plans for their schedule releases, many fans took issue with Hamilton's approach. Many of them voiced their negative opinions of the video.

"Honestly, this is horrible. Peyton Manning's have been so funny and creative. This one is awful. Big fail," said another fan.

"Boring a** schedule release. Couldn't be more creative than this? SMH," stated another.

Other fans were more supportive of the idea:

"Seeing Lewis Hamilton collaborate with the Denver Broncos is truly an amazing combo," posted another.

"While the food wasn't hitting, this content was everything! More of this please," replied another.

Lewis Hamilton joined the Walton-Penner Family Ownership Group prior to the 2022 NFL season to purchase the Denver Broncos, along with principal owner Rob Walton of Walmart. Whether or not the fans approve of the details of how he released their 2024 NFL schedule, most were happy to see him taking on an active role within the franchise.

Broncos' 2024 NFL schedule explored

Sean Payton

According to NFL strength of schedule rankings, which are based on opponent records from the season prior, the Denver Broncos will enter 2024 with the fourth-hardest schedule. They will play nine games on the road and just eight at home, which also increases their potential difficulty.

Their opponents include their three AFC West divisional rivals twice each, the entirety of the NFC South and AFC North divisions, and the Indianapolis Colts, Seattle Seahawks, and New York Jets.

This year's schedule could be even more challenging for Sean Payton's team, especially considering they will be featuring a rookie quarterback in Bo Nix after moving on from Russell Wilson during the offseason.