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Bud Light is the official beer partner for the National Football League (NFL), and the global beer brand will maintain one of its biggest deals until at least the 2026-27 season. Bud Light has endorsement deals with 27 NFL franchises heading into the 2023 NFL season.
The Bud Light brand represents a family of products, including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light NEXT, Bud Light Platinum, Bud Light Chelada, and Bud Light Platinum Seltzer. It offers a variety of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered high-quality and premium light lager in the United States of America.
What NFL teams are not sponsored by Bud Light?
Bud Light sponsors 27 NFL franchises, with the only teams that aren't under their banner being the Dallas Cowboys, Minnesota Vikings, Chicago Bears, Las Vegas Raiders, and the Green Bay Packers.
The Dallas Cowboys, Minnesota Vikings, Chicago Bears, and Green Bay Packers are sponsored by Miller Lite.
Miller Lite is a registered beer sponsor of Pro-American organizations, the Green Bay Packers, Milwaukee Brewers, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA. Their partnership with the Dallas Cowboys is the most iconic, as they have been America's team's go-to lager for almost 40 years.
The only team in the league not sponsored by either Bud Light or Miller Lite is the Las Vegas Raiders. The Raiders named Molson Coors their official beer partner in 2020 and a founding partner for the Allegiant Stadium. The partnership included prominently branded environments, experiences, and fan engagement assets, creating a year-round presence throughout the league's newest stadium adjacent to the world-famous Las Vegas strip. The Molsonn Coors brand, some of the most beloved and iconic ever made, will be available to fans attending events at the Allegiant Stadium.
Details of Bud Light and NFL partnership
The NFL announced in 2021 that Bud Light would remain the league's official beer for at least five more years. The league has renewed its partnership with the brand's parent company, Anheuser-Busch InBev, in a new agreement that will last through the 2026-27 season.
The brewing company will continue to be the official beer and hard seltzer sponsor of the league after the previous agreement was set to expire after the 2022 Super Bowl. The payment terms for the new deal remain undisclosed.
It was also stated in the news report announcing the deal that Anheuser-Busch will double down on activations and tentpole events surrounding its lead brand, Bud Light.
