Browns fans split on logo redesign contest - “That’s some XFL look”

Modified May 08, 2023 16:53 GMT

Cleveland Browns released a new logo on Monday and it has fans torn on whether they like it or not.

The Cleveland Browns started a contest last month that asked their fans to create a new logo for the team. On Monday morning, the team released the five finalists for the logo contest.

This week, voting for the new logo will begin and fans will have the next few weeks to cast their votes for their favorite.

Each of the five finalists a different variation of the Cleveland Browns' original dog logo. This new logo announcement comes just months after the team unveiled a new logo at midfield that resembled an elf. This left many NFL fans questioning what happened to the iconic orange helmet logo. Now, the team apparently is looking for yet another new logo.

And, of course social media is full of fans opinions on which logo is the best. While some agree that the one dog logo looks a bit tougher than the other, some aren't fans of any of the new Browns logo options. One fan on Twitter said that the new logo candidates reminded them of an XFL logo. Others said that they like all of the new logo options and would like any of them.

What is the Cleveland Browns logo?

The Cleveland Browns have made the orange helmet their iconic logo throughout the years. But, with the emergence of Brownie the Elf and the various dog logos, some have still wondered what the team's actual mascot is?

The team was named the Browns after fans chose to name the team after the organization's first coach Paul Brown in 1946.

The team gained the "Dawg Pound" for its fan base in 1985. That was when Hanford Dixon who played cornerback for Cleveland at the time, called he and his teammates on the defense "dawgs." Fans immediately were drawn to the reference and the "Dawg Pound" was born. With fans then gravitating toward a dog mascot for the team.

As for Brownie the Elf, that was actually started by Art Modell, when he bought the franchise in 1961.

He had an elf statue that he put on the shelf in his office and since the team didn't have a mascot that interacted with fans, Brownie the Elf became the team's official mascot. But, over the years, fans have preferred the dog mascot more.

All in all, the franchise doesn't actually have an official mascot logo since it was named after Paul Brown. But, the dog is clearly the most famous since it also refers to the fan base.

About the author

Bethany Cohen is an NFL writer at Sportskeeda, with a rich prior 15-year experience in the sports writing industry, primarily covering the MLB and MiLB. She majored in Communications from the University of South Florida and has previously worked for top companies such as Examiner.com and Legends on Deck.

Bethany owes her NFL allegiance to the Pittsburgh Steelers owing to their long-standing tradition and competitiveness. She is a fan of old stalwarts such as Terry Bradshaw and Franco Harris and would love to watch them in the 1970s if she manages to get her hand on a time machine. She also acknowledges the greatness of modern icons like T.J. Watt for his desire to continuously improve despite being on top. She admires coaches Mike Tomlin and Andy Reid for their longevity and success.

The ace reporter credits her knowledge and love for the sport to be her biggest reporting strengths. Prior fact-checking is a big component of her process and she always scours through additional sources to ensure complete accuracy in her content.

Super Bowl XLIII, when the Steelers won the the grand prize after Santonio Holmes’ epic catch in the end zone with just seconds left on the clock is etched in Bethany’s memory forever. When she is free of her professional commitments, she likes to attend sports events and music concerts.

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