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The Super Bowl LVII matchup between the Philadelphia Eagles and the Kansas City Chiefs, the two best teams in the NFL, and the two finest quarterbacks was predicted to draw large TV audiences.
Being a broadcaster and eager to secure lucrative advertising rates, FOX would undoubtedly have made a great deal out of the chance that the Chiefs vs. Eagles game would break the record for the most viewed Super Bowl.
The previous record was set by the New England Patriots' exciting 28-24 victory over the Seattle Seahawks in 2014, which drew 114.4 million viewers. The Super Bowl between the Chiefs and the Eagles drew 113 million viewers on Sunday.
The halftime show was watched by 118 million people. Over the past six years, the Super Bowl has averaged around 100 million television viewers.
Super Bowl LV drew 98.2 million viewers, the game's lowest viewership in 13 years, but 101.1 million people tuned in for Super Bowl LVI between the Cincinnati Bengals and LA Rams last year.
The Super Bowl is the most-watched yearly television event in the US by a wide margin; 99.18 million people watched the Rams vs. Bengals Super Bowl game last year, yet that is hardly even among the top 10 most-viewed Super Bowls ever.
The addition of out-of-home viewers who watch in bars and restaurants to Nielsen's calculations in 2020, which helped smash a number of viewership records, is a good lift for FOX.
Exploring the viewership of Super Bowl
The Super Bowl is the most-watched television program in the US each year and is televised in over 180 countries and in more than 30 languages. Millions of Americans congregate to watch the NFL championship game at home or at bars as the season's dramatic climax.
A common misconception is that a billion people watch the Super Bowl each year, but this couldn't be further from the truth. The Super Bowl simply cannot compete with the football World Cup final in terms of widespread worldwide appeal.
FIFA stated that 1.5 billion people watched the 2022 World Cup Final in Qatar at the end of last year.
With three exceptions since 2010, at least 100 million people have watched the Super Bowl. All three of those games were from the recent past, with the 100 million mark not being reached in 2022, 2021 and 2019. Over the past 13 years, the big game has averaged 106.16 million viewers.
It was commonly claimed that 112 million people in the US and, at most, 200 million people worldwide, watched the Super Bowl the year before. Based on a study conducted in conjunction with Nielsen and released by the NFL, it was predicted that over 208 million people watched Super Bowl LVI last year.
Nearly 90% of all TV viewers during the game, including roughly two-thirds of the US population, were watching Super Bowl LVI, according to Nielsen.
The game between the Patriots and Seahawks in Super Bowl XLIX in 2015 garnered the greatest attention ever. It was the start of a streak in which the Patriots went on to appear in the big game four times in the next five years, winning three of them.
