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The Super Bowl is the most-watched television show each year, and many confess to tuning in more for the ads than the game itself.
Marketers earn a lot of money during this important football game that has a huge audience, with an average viewership of over 100 million people. Many years after the Super Bowl, a handful of the finest advertisements are still being discussed.
Which businesses have produced the most Super Bowl advertisements since the first Super Bowl game played in 1967? Many businesses have produced touching, humorous and unforgettable ads to air during one of the Super Bowl commercial slots.
As of January 2022, Budweiser is the corporation that has invested the most money in Super Bowl ads, having spent over $471 million since the inaugural championship game. Pepsi is second with a total investment of over $320 million, while Coca-Cola takes third place with over $202 million.
All three businesses have a history of producing Super Bowl commercials that have become ingrained in popular culture in the United States. The Anheiser-Busch business, which owns Budweiser, will adopt a new advertising strategy in 2023.
The bulk of the firm's budget for the game will be used to run advertising for Bud Light, Michelob Ultra and Busch Light.
Why do companies spend so much on Super Bowl commercials?
During the Super Bowl, businesses are fearless about splurging money in mere 30-second ads. Over the years, some have bought many spots to market their goods.
Super Bowl commercials for numerous businesses serve as a platform for brand awareness in the United States. The biggest recurring customers include well-known brands whose names have become associated with the goods they offer, such as Budweiser, Pepsi and Coca-Cola, to mention a few.
Firms spend heavily on their Super Bowl commercials to maximize their returns, so they make every effort to create ads that viewers will remember. Some companies decide to create humorous commercials with quirky figures and famous stars. These are the TV characters Americans adore more than any other.
Other companies strive for endearing advertisements. After the Super Bowl, the most well-liked Super Bowl advertisements frequently act as popular business models, garnering millions of internet clicks.
