When it comes to the NFL Super Bowl, the championship game in itself is not the entire package. When you have close to a 100 million viewers watching the game, there's an immense opportunity to grab a few eyeballs and send a message if you are a brand.
This is something that corporations realized years back, and put the best of their creative minds to work to come up with the most genius, witty and impactful commercials that the world has ever witnessed. As a result, the Super Bowl ads have now become a part of the show.
As per Bloomberg, a 30-second ad-slot for Super Bowl LIII is set to cost around a whopping $5.2 million. With so much money associated with the Super Bowl commercials, you can rest assured that enterprises will serve us all another round of wildly creative ads.
While we wait for that to happen, here's a look at the top 20 super bowl commercials to have ever aired:
Honorable mention - Apple: Macintosh announcement (1984)
When Apple announced their first ever Macintosh, they changed the computing world as we knew it then, forever. This is something that the company predicted through its campaign during the 1984 Super Bowl. Interestingly enough, this campaign was run only during one ad-spot to make the message more hitting.
#20 Amazon: Alexa loses her voice (2018)
We start off this list with this commercial for Amazon's voice assistant Alexa which aired during Super Bowl LII. When Alexa loses her voice, a bunch of experts take her place only for the users to realize that even some of the best individuals in the world in their respective fields are not that great at helping you out.
Featuring the likes of Gordon Ramsay and Cardi B, the ad tries to put across the message that not all voice assistants are as good at their job as Amazon's Alexa. Message received indeed!
#19 Wendy's: Where's the beef? (1984)
Wendy's making the use of three old ladies to put across a simple message worked wonders for them back in 1984. The motto was simple- don't be fooled by fast food companies promising you larger burgers but go minimal where it matters the most - the beef patty.
The commercial also goes ahead to state on record that Wendy's Single has more beef than the 'Whopper' or the 'Big Mac' sold by rival companies Burger King and McDonald's, again laying emphasis on the fact that simple is better.