In the past few years, WWE Chief Brand Officer Stephanie McMahon has revealed a few things about the future of her father's company.
WWE is the biggest professional wrestling promotion in the world. It was established by the McMahon family nearly 70 years ago under the name of Capitol Wrestling Corporation and has been passed from generation to the next ever since.
Stephanie's father has been running WWE for nearly four decades now, after buying CWC from his father and merging it with his own company, Titan Sports. Nonetheless, many people are now asking questions about the future of WWE, as Vince has reached the age of 76 and could step down at any moment.
Stephanie, who is one of the candidates to take over the company alongside her husband Triple H, has addressed the future of WWE a few times in interviews throughout the past few years.
Here are five things Stephanie McMahon has revealed about the future of WWE.
#5. Who will succeed Vince McMahon in WWE?
The most asked question about WWE is probably who will succeed Vince McMahon if The Chairman retires. Stephanie McMahon recently addressed the issue.
In an interview with the Bloomberg Business of Sports podcast earlier this year, The Billion Dollar Princess said that no one person could succeed her father.
"I do think a lot of the institutional knowledge is important, particularly with regards toward the core content. But it’s also surrounding our business with strong, smart executives. And that’s exactly what we have. So I do think it’s the marriage of institutional knowledge, the incredible production value, the creation of talent IP and storylines and really strong business executives to help us expand. I think it’s a combination of things. I don’t think there will ever be a person to person replacement for Vince McMahon. He does too much. The landscape would look different however it shakes out. But I think it’s a marriage of those things," she said.
Despite what Stephanie said, several WWE Superstars have spoken about who they believe should take over the company. Some think Triple H, WWE Executive Vice President of Global Talent Strategy & Development, is the right man for the job. However, others believe Vince's son, Shane, should be his father's rightful successor.
#4. WWE aims to expand and compete with Disney
WWE has been expanding and targeting new markets in regions like the Middle East, Southeast Asia, and India in the past few years. However, the company aims to expand even more. According to CBO Stephanie McMahon, WWE wishes to compete with Disney.
The Billion Dollar Princess attended a web summit three years ago, where she received a question about where she sees the WWE brand ending up in the future.
"10-20-30 years from now, there’s no reason we can’t be as big [as] or bigger than Disney. Now that’s a tall order, especially given recent transactions. However, there’s no reason why we can’t get there. You have to dream big, have big, bold goals, and go after them," Stephanie answered.
WWE has launched several projects in the past few years, including the WWE Network. The company also produces several movies for its superstars, such as The Marine series.
Vince McMahon's company has continued its financial growth this year. One of the main reasons was WWE's deal with Peacock. Last April, Chief Financial Officer Kristina Salen told CNBC that WWE wants to add more sponsorships and grow its e-commerce business.
WWE also earns nearly 40 million dollars per event in its 10-year-deal with Saudi Arabia. According to a report published by CNBC last August, if the company could succeed in its plan to secure more global media deals, its revenue could top a billion dollars.
#3. WWE is evaluating hosting its major pay-per-views in the UK
WWE has many passionate fans in the United Kingdom. The company, however, has not had a major PPV, such as a WrestleMania or Royal Rumble, since the 1992 SummerSlam at Wembley Stadium.
In an interview with The Daily Mirror a few years ago, The Billion Dollar Princess revealed that WWE could hold the Royal Rumble, WrestleMania, or SummerSlam in the United Kingdom in the future.
"WWE always listens to our fanbase. The UK fans are pretty loud, pretty rowdy in a great way, and you know we are constantly evaluating that. Personally I would love to see it. I know it would be incredible," she said.
Vince McMahon's company has held several events in the United Kingdom in the past few years, including Monday Night RAW and SmackDown. The UK also has its own brand of NXT.
WWE had a tour in the UK last September. Earlier this month, WWE Superstars arrived in the country for another one. The current WWE UK tour kicked off in Brighton on November 3 and will end in Manchester next Wednesday.
#2. A fifth-generation McMahon could compete in WWE in a few years
Four generations of the McMahon family have worked in WWE throughout the past few decades. Now, a member of the fifth generation is also interested in pursuing a wrestling career.
Two years ago, Stephanie McMahon revealed that her oldest daughter Aurora had already started training to become a pro wrestler.
"My oldest daughter has already started training. And I would encourage them to follow their passion, you know, whatever they believe in, as long as they work hard at it. I believe in a strong work ethic and I believe they can do anything in the world they wanna do, but they're gonna have to believe in themselves and work hard," The WWE Chief Brand Officer told FS1's First Things First.
While a few have never wrestled, such as Linda McMahon, several members of the McMahon family have stepped inside the squared circle. Vince McMahon has competed in over 60 matches, although he is not originally a wrestler. Aurora's parents have competed and held championships in WWE.
While her mother only had 25 matches and won the Women's Championship once, Aurora's father is WWE Hall of Famer Triple H. The Game is one of WWE's legends and most accomplished superstars in history. The 15-year-old's uncle, Shane, has also held championships in WWE.
#1. WWE is planning to grow its roster with a particular focus on women
WWE has female superstars from many countries, including Japan, China, The United Kingdom, and Australia. Nonetheless, the company is still planning to add more female talent to its roster.
"We are always looking for the best – both men and women. Right now, we have women from 14 different countries and we are really proud about that. We have women from Australia, Canada, Chile, the UK, India, Ireland, Japan, Mexico, Moldova, New Zealand, Scotland, Wales, and China," she said.
The Chief Brand Officer then praised Xia Li for coming to the United States to join WWE despite her parents not supporting her, revealing that the company sees big things for Li in the future.
Stephanie also pointed out that WWE now has Kavita Devi, the first Indian female superstar, and is still looking for more talent from the country.
"From India we have Kavita Devi, but we are certainly looking for more talent from the country. We will continue to grow the roster with a particular focus on women," she added.
Despite Stephanie's comments about growing the roster, WWE has released many of its superstars in the past few months, including several female wrestlers from the main roster and NXT. WWE's latest release spree came a few days ago and included 18 superstars, from which ten were female.