"Make no mistake, it is blood money" - NFL analyst rips into Jerry Jones' Cowboys for new partnership with Black Rifle Coffee

NFC Wild Card Playoffs - San Francisco v Dallas
NFC Wild Card Playoffs - San Francisco v Dallas

The Dallas Cowboys are never too far from the headlines. Whether it be on the field or off it, they always find a way to remain in the spotlight.

Jerry Jones' team recently entered into a partnership with a new coffee business. Several of the company's options, as the name suggests, are gun-themed. This naturally sparked controversy since the announcement came a day after the shooting in Illinois.

NBC Sports' Trenni Kusnierek launched into a two-minute rant against Jones and the Cowboys. She blasted the franchise in a segment called Don't @ Me for teaming up with a gun-themed coffee company, given what has transpired over the last couple of months in the country. Gun laws have been a controversial topic in light of all the public shootings that took place in recent history.

Kusnierek said:

"The reason this country has gotten to a place where guns are ubiquitous and a symbol of that strength and power is because entities like the Cowboys treat them as such in order to make money. But make no mistake, it is blood money."

She continued:

"Shame on the Cowboys for perpetuating a grotesque American stereotype that is literally killing us. But hey, I hope you enjoyed that cup of coffee."

Kusnierek did, however, point out one positive aspect of the coffee company, the fact that it is veteran owned. It is known to give a share of its proceeds to veterans, those currently on active service and first responders.

It will be interesting to see how Jerry Jones' latest business venture is viewed across the nation.

Dallas Cowboys face tough 2022-23 season

NFC Wild Card Playoffs - San Francisco v Dallas
NFC Wild Card Playoffs - San Francisco v Dallas

Dallas will look a little different this year on the field. There will be no Amari Cooper, Cedric Wilson or Randy Gregory, which leaves some serious holes for Dan Quinn and Kellen Moore to plug.

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What is also worth noting is that Michael Gallup will not return until midway through the season due to an ACL injury he suffered last season. That leaves Dallas thin in the wide receiver department.

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After a solid enough season last year, Dallas crumbled in the playoffs as they were beaten by the 49ers at home.

America's Team were expected to strengthen during the offseason, but instead, they've gotten weaker.

With the Philadelphia Eagles adding some serious weapons on both sides of the ball, Dallas will have a fight on their hands just to win the division next season.


If you use any of the above quotes, please credit NBC Sports Boston and H/T Sportskeeda.


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