"This is better than Travis and Taylor": NFL fans react as Bill Belichick and girlfriend Jordon Hudson reportedly file trademark for “Gold Digger”

Jordon Hudson, the partner of former NFL coach Bill Belichick, has reportedly filed for a new trademark. TCE Rights Management, a company managed by Hudson, has applied to trademark the phrase “gold digger” for use on merchandise, including jewelry and key chains, according to trademark attorney Josh Gerben.

The trademark, which was filed on Friday, generated considerable buzz online.

"This is better than Travis and Taylor in my opinion," one fan posted, referring to the high-profile romance between Taylor Swift and Travis Kelce, who announced their engagement this week.

Fan reactions on Bill Belichick and girlfriend Jordon Hudson

"Trail of salty tears????" another fan wrote.

"At least they both seem to be open and honest with their intentions," another wrote.

Fan reactions on Belichick and girlfriend Jordon Hudson

Fan reactions on Belichick and girlfriend Jordon Hudson

"She seem like the type that would get him to change his will and leave everything to her," one fan posted.

Fan reactions on Belichick and girlfriend Jordon Hudson

"I don’t think they’re gonna get that," another added.

The couple has received significant backlash due to the age gap in their relationship. Amid the external noise, Belichick is getting ready to start his first season as the coach at the University of North Carolina.

Bill Belichick and his girlfriend's public-facing business moves

NCAA Football: North Carolina-Bill Belichick Press Conference - Source: Imagn

This isn't Jordon Hudson's only business venture tied to her boyfriend. The company has also filed for other trademarks related to Bill Belichick's new coaching role, including "Chapel Bill (Bill's Version)" and "Belecast."

The "Bill's Version" tag is speculated to be a slight at Belichick's former team owner, Robert Kraft, after the contentious parting of ways with the New England organization.

During an interview on "CBS Mornings" in April, Hudson dismissed an interviewer's question about how she and Belichick met, which only added to the interest in their relationship. The two were seen together in Chapel Hill, North Carolina and have announced a Hulu docuseries that will chronicle Belichick's first season at UNC.

The attention hasn't always been positive. Belichick and Hudson's relationship has been a point of contention with his ex-girlfriend, Linda Holliday. Earlier this month, an insider told the New York Post that the couple wishes Holliday would “get over it.”

The drama reportedly stems from an incident in December at a Nantucket party where Holliday allegedly confronted Hudson.